Senior Manager, Campaign Engineer Execution Lead EU (m/w/d)

• Serves as the dedicated omnichannel campaign execution lead for Germany, translating brand strategies into Salesforce Marketing Cloud and CRM customer journeys while ensuring compliant deployment and measurement.
• Provides end-to-end campaign build, testing, deployment, and optimization support for Germany's major marketing initiatives, enabling rapid execution of customer engagement programs and omnichannel communications.
• Acts as a critical liaison between business teams, campaign strategy leads, agencies, and technology teams to ensure campaigns move efficiently from concept through execution.
• Supports Germany as well as broader European and global market activities, bringing campaign engineering expertise and scalable best practices across multiple markets.

• Managed marketing email campaigns and CRM journeys across Germany and the broader European market landscape while supporting additional global initiatives.
• Executed approximately 190 Home Office Email (HOE) deployments, enabling timely and compliant communications to healthcare professionals and other customer audiences.
• Designed, built, and delivered CRM customer journeys that advanced Germany's omnichannel engagement strategy.
• Developed reporting and analytical insights focused on campaign engagement and customer behavior, helping business teams make more informed, data-driven decisions.
• Led omnichannel enablement efforts through workshops, strategic presentations, and stakeholder engagement activities supporting Germany's digital transformation goals.
• Drove critical operational and technology improvements, including enhancements to automated target list processes, audience management capabilities, and campaign execution controls.

• Provides Germany with a dedicated campaign engineering resource focused specifically on market needs, priorities, and delivery timelines.
• Brings deep expertise in German market requirements, omnichannel execution, campaign operations, and customer engagement processes.
• Enables faster campaign execution, stronger business partnership, and greater responsiveness to evolving commercial priorities.
• Supports the expansion and adoption of omnichannel marketing capabilities across Germany and key European markets through a combination of execution, analytics, process improvement, and strategic support.
• Serves as an important contributor to both day-to-day campaign delivery and the longer-term evolution of digital engagement capabilities across the European region.

#LI-Hybrid

We hire for skills and capabilities, not just credentials - if this role excites you, but doesn't perfectly match your resume, we encourage you to apply anyway.

How We Work

Where you work matters - because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.