Senior Growth Manager - Acquisition & Growth - US & Europe

At Kuku FM, we are taking Indian storytelling to the world. We are looking for a

who operates like an entrepreneur. This isn't a role for a "media buyer"-it's for a high-agency leader who treats our capital like their own. You will own the acquisition engine for the

, managing a high-decibel budget of ₹10 Cr+ per month. You will bridge the gap between deep-sea data analysis and high-impact creative production, leading a dedicated pod of writers and editors to crack the code of global audiences. If you aspire to lead a P&L or build your own business one day, this is your sandbox.

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: Lead end-to-end user acquisition strategy and execution for US/Europe. You'll navigate premium subscription models, Western payment ecosystems, and local consumer psychographics. ●

: Direct a team of promo writers and video editors. You define the "hooks," narrative arcs, and visual styles. You turn performance data into creative briefs that stop the scroll. ●

: Independently manage and optimize massive spends (₹10 Cr+/month) across Meta, Google, and YouTube with a ruthless focus on LTV/CAC and unit economics. ●

: You are your own analyst. You write your own SQL, build your own dashboards, and diagnose funnel drops without waiting for a central team. ●

: We don't care about "standard playbooks." You will break down the fundamentals of the OTT business and build scalable, custom frameworks from the ground up.

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: You have a "Business Owner" mindset. You are obsessed with P&L, ROI, and sustainable growth, not just vanity metrics. ●

: 2-5 years of experience in high-growth B2C/Performance Marketing, with a proven track record of managing eight-figure monthly budgets. ●

: Deeply proficient in SQL and marketing infrastructure (MMPs, server-to-server events, and custom attribution models). ●

: You understand the "science of the hook." You know how to marry data-driven insights with compelling storytelling. ●

: You have a bias for action and an ownership mindset. You don't wait for permission; you deliver results. ●

: Deep understanding of (or experience in) US/European markets is a massive plus.

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: You have successfully scaled the US/Europe acquisition spend while maintaining CAC targets and have established a weekly creative testing cadence with your team. ●

: You have built a self-sustaining growth engine where your SQL-backed dashboards provide real-time insights, and your creative pod is producing "winners" consistently. ●

: You are recognized as the P&L owner for international growth, moving the needle on Kuku FM's global footprint.

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: Deep dive into custom SQL dashboards to analyze last night's performance in US time zones; immediate campaign pivots based on data. ●

: Reviewing video edits with your team-critiquing the first 3 seconds of a promo based on click-through data. ●

: Analyzing downstream retention data to optimize top-of-funnel targeting. ●

: Collaborating with tech teams to optimize landing pages and checkout flows for international users. ●

: Setting guardrails for automated bidding and briefing the creative team on tomorrow's high-priority hooks.

Founded in 2018, Kuku is India's leading storytelling platform, offering a vast digital library of microdramas, audio stories, and short courses. Kuku aims to be India's largest cultural exporter of stories, culture, and history to the world with a firm belief in "Create In India, Create For The World". We deliver immersive entertainment and education through our OTT platforms: Kuku TV, Kuku FM, Guru, and more. With a mission to provide high-quality, personalized stories across genres in entertainment, spanning multiple formats and languages, Kuku continues to push boundaries and redefine India's entertainment industry.

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