Senior Field Marketing Manager
About the role
Summary
Strategy & Program Development
- Support the creation and execution of a regional field and customer marketing strategy that drives awareness, engagement, and growth across the UK/I.
- Identify and implement new opportunities to connect with customers and prospects through integrated online and offline programs.
- Contribute to annual and quarterly marketing planning, helping define priorities, campaign themes, and success metrics aligned to business goals.
Campaign Coordination & Management
- Plan, coordinate, and manage multi-channel marketing campaigns that combine field events, webinars, and digital engagement to generate demand and pipeline growth.
- Collaborate with cross-functional teams - including Sales, Customer Success, and Product Marketing - to ensure consistent messaging and flawless execution.
- Manage campaign calendars, budgets, and performance tracking to ensure timely delivery and measurable impact.
- Analyse campaign results and provide actionable insights to continuously improve engagement and conversion outcomes.
Customer & Community Engagement
- Develop and execute programs that build stronger relationships with Clio customers, driving engagement, advocacy, and retention.
- Partner with internal teams to create educational webinars, customer stories, and community events that showcase customer success and thought leadership.
- Maintain consistent communication with customers through both digital and in-person touchpoints, ensuring they feel informed, valued, and connected to Clio's mission.
Field & Virtual Event Execution
- Plan and deliver field marketing initiatives such as trade shows, partner activations, and regional events that engage customers and attract new prospects.
- Lead the end-to-end delivery of webinars and virtual events, including planning, coordination, execution, and post-event analysis.
- Ensure all events and experiences reflect Clio's brand, values, and customer-first approach.
Partnership Development & Growth
- Identify and develop regional partnerships with legal associations, technology partners, and industry influencers to expand Clio's market presence.
- Collaborate with partners on joint marketing programs, co-branded campaigns, and shared events that support mutual growth objectives.
- Monitor partnership performance and recommend opportunities to enhance collaboration and results.
Collaboration & Reporting
- Work closely with Sales, Channel, and Marketing teams to align on campaign goals, event promotion, and post-event follow-up strategies.
- Collaborate with Clio's content and PR agency to ensure alignment of regional messaging, storytelling, and earned media opportunities.
- Track and report on campaign performance, customer engagement, and regional marketing results using tools like Salesforce and Looker.
- Contribute to process improvements and share insights to enhance regional marketing impact across teams.
Responsibilities
- Plan and execute regional field marketing initiatives, webinars, and customer engagement programs within budget and timelines.
- Develop creative, localised campaigns that address regional challenges and drive customer and prospect growth.
- Set and measure clear goals for each program, including lead generation, engagement, and ROI.
- Align regularly with Sales through bi-weekly meetings and shared planning to ensure consistent objectives and follow-up.
- Manage effective communication and collaboration between Sales, Marketing, and Customer Success teams.
- Partner with Clio's content and PR agency to strengthen regional messaging and visibility.
- Support strategic industry and partner events through end-to-end logistics, vendor coordination, and on-site or virtual delivery.
- Represent Clio with professionalism when engaging partners, vendors, and external stakeholders.
- Track and report on campaign and event performance, providing insights to inform continuous improvement.
Requirements
- 7-10 years of experience in marketing, ideally within B2B SaaS or tech.
- Hands-on experience executing field marketing programs, webinars, and virtual events.
- Experience owning and delivering
large-scale regional events, from planning and strategy through to execution and measurement.
- Strong project management, organization, and time management skills.
- Proven ability to collaborate cross-functionally with Sales, Customer Success, and external partners.
- Comfortable using data to measure and optimise marketing performance.
- Excellent communication skills and a proactive, positive, self-starter attitude.
- Creative mindset with an eye for engaging campaigns and event experiences.
- Proficient with tools such as Google Workspace, Asana, Salesforce, and Looker.
- Willing to travel occasionally (up to 40%) for regional events.
Serious bonus points if you:
- Legal industry knowledge and/or experience
- Familiarity with Asana, Salesforce, Looker
What you will find here
Compensation is one of the main components of Clio's Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include:
- Competitive, equitable salary with top-tier health benefits and dental coverage
- Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
- Flexible time off policy
- Pension contribution
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
The expected salary range for this role is €74.900 to €101.300 EUR. Initial placement within the range is informed by geographic region, experience, and skillset, with room to progress as impact and tenure grow. Final offer amounts will vary based on candidate profile.
Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility
Disclaimer
Not included in the source posting: about the role, benefits.
Skills
Who can apply
The employer didn't state any visa, work authorization, citizenship or clearance requirements in this posting. Confirm with the employer before applying.
Read automatically from the employer's posting text. Always confirm with the employer — requirements can change after a job is published.