Senior Creative Strategist - DIY Art Club

• More than five million customers across 20+ countries.

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• More than 100 new product designs launched each week.

SMT's ambition is to become the world's leading eCommerce group for creative hobby products, making creativity accessible and encouraging people to spend more time creating rather than scrolling. The business is flat, fast-moving and highly commercial. People are trusted to own their area, make decisions and remain accountable for the outcome. You'll be joining SMT Group, supporting across the below brands;

• The paid social creative strategy across all three paint-by-numbers brands.

• Identifying new concepts, angles, personas and use cases from performance data and customer insight.

• Building a scalable system that moves from analysis to hypothesis, briefing, production, testing and learning.

• Establishing which angles and customer personas are commercially viable and where the business should expand.

• Using evidence to disprove weak assumptions as well as identify opportunities. Stopping an angle with clear data is considered a valuable result.

• Creating original concepts rather than relying exclusively on competitor research or recycled briefs.

• Writing clear, commercially grounded briefs for editors and designers.

• Directing a creative pod consisting of a video editor, AI video editor and designer.

• Taking responsibility for the quality and commercial performance of the pod's output.

• Improving the volume, speed and consistency of creative testing.

• Raising the ceiling on profitable Meta spend across the group.

• Building the foundations for an internal creative strategy function as further Creative Strategists join the business.

• Built a creative system or function rather than simply inheriting an established one.

• Worked at a meaningful level of paid media spend, where creative decisions had a measurable commercial impact.

• Developed customer personas, creative angles and use cases from scratch for another brand.

• Created original concepts and can explain which ideas were yours, how they were tested and what happened commercially.

• Strong experience with Meta advertising and direct-response creative.

• The ability to read performance data, understand what earned spend, identify why creative failed and form a testable hypothesis independently.

• Directed video editors and designers, including within a remote working environment.

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• The confidence to enter a large, profitable account and determine where to focus without being shown.

Experience in the following areas would be particularly valuable:

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• Weekly creative and performance accountability.

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• Running creative across multiple international markets, particularly the Netherlands, Germany and English-speaking territories.

• Base: $7,000-$8,000 gross per month, full-time.

• Bonus: 5% of the ad spend running on creative you originated, paid from the day you join.

• Bonus potential: Uncapped and expected to exceed the base salary for somebody producing successful, scalable creative.

• Contract: SMT Group can accommodate either an employee or contractor arrangement.

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• Working style: High trust and output-led. SMT does not clock-watch; you own your schedule while remaining reliable to the wider team.

• Time off: Flexible and coordinated around the team and key commercial launch periods.

• Team meetings: Quarterly in Utrecht, the Netherlands, with travel arranged and paid for by SMT Group.

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SMT Group operates around four clear principles:

• Ownership over hierarchy: You are trusted to run your domain, regardless of title.

• Data over opinions: Ideas are tested, measured and improved.

• Speed through clarity: Learning from execution is more valuable than prolonged debate.

• High standards and accountability: This is a fast-paced environment with a significant amount still to be built.

This opportunity will suit somebody who wants genuine autonomy, substantial budgets and a direct connection between the quality of their thinking and the commercial result. It will not suit somebody looking to inherit a finished playbook or wait for another person to define what should be tested.