Senior Creative, Social

The Global Consumer Engagement group is ultimately responsible for executing an integrated marketing plan that builds brand equity and delivers on business targets. The mission is to shape the unique and meaningful consumer-facing experiences that cut through to target audiences and make Tommy Hilfiger's collections the most desirable in the market. The Social Media Marketing team is part of the Global Consumer Engagement group, which oversees all PR, Influence/Talent, Events, and social media for the brand. The Global Social Media team is responsible for bringing the Tommy Hilfiger brand to life in the most native and relevant way across key social media channels. The Tommy Hilfiger Social Team have 3 key objectives:

1. Drive consideration and relevancy for Tommy Hilfiger
2. Consistently bring the brand to life on a global scale through quality content
3. Create valuable social experiences to fans and consumers

• Work with the VP, Social to lead the vision, creative strategy, and look/tone/feel for content across all social channels.
• Co-Partner with the Senior Creative, Social (art / copy), to execute the creative strategy in both campaigns and always on through content creation or partnership with extended brand/agency teams
• Co-Oversee the Creative Direction of the brand's social channels, driving the curation of the feed across design, sonic identity, and visual storytelling, in close partnership with Social Strategists.
• Co-Oversee the full development of social-first creative programming, including concepting for entertainment-focused content, treatments, provide on-set content capture and creative direction; execute or over-see post-production; develop rollout plans; and ensuring asset QA.
• Co-Drive real-time design and production of social-first assets by channel, including but not limited to video and static imagery.
• Act as lead Social Creative on-set, at events, and for applicable campaigns and social initiatives.
• Ensure creative is driven by social media insights and past performance, through close partnership with our insights team.
• Collaborate with the Social Media Strategy team to brainstorm campaign and always-on content strategies, tailored to the editorial calendar and emerging best practices.
• Continuously develop knowledge of new design trends, creative and social media innovation, and emerging technologies, and proactively pitch new ideas informed by cultural trends and past content performance.
• Act as a brand steward, ensuring clear, consistent, and comprehensive communication with business partners and internal teams.
• Participate in internal meetings and interact with external vendors, including agencies, content crews, and post-production partners.
• Work closely with, communicate, and present creative concepts to key stakeholders, including members of the Senior Leadership team.
• Partner cross-functionally with Creative Marketing, Project Management, PR, E-Commerce, Fashion Office, and Production teams to plan, brief, communicate, and adapt social media content.
• Experience working with AI tools a plus, but not required

Note: Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization.

• 8+ years of experience in social-first creative, content creation, art direction, or creative direction, either in-house or at an agency.
• Experience working with leading consumer brands across fashion, lifestyle, entertainment, travel, or other culturally relevant industries.
• Strong portfolio demonstrating social-first creative, visual storytelling, and a strong creative point of view.
• Deep understanding of social platforms, trends, culture, formats, and emerging creative best practices.
• Hands-on experience concepting, capturing, and editing social content, including creative direction on shoots and productions.
• Strong collaboration and communication skills, with experience presenting creative concepts to senior stakeholders.
• Ability to use social insights and performance data to inform and optimize creative.
• Experience with AI creative tools is a plus, but not required.