Senior Content Marketing Manager

You'll own what Iterable publishes, the point of view it offers, and the standard it's held to.

• Build and manage the content roadmap aligned to SEO/AEO priorities and key business objectives.

• Analyze audience personas, SEO/AEO data, and product strategy to produce content that resonates with our target consumers.

• Own the process from ideation through publication and distribution.

• Partner with our SEO and product teams to ensure content reflects priority topics, product strategy, and market positioning.

• Structure content so that search engines and AI assistants can accurately understand, summarize, and cite Iterable's perspective.

You'll develop a deep understanding of Iterable's brand voice and differentiation strategy and see that it comes to life in everything we produce.

• Ensure all content provides clear, strong, and helpful POVs to help solve challenges for the modern marketer.

• Establish and maintain editorial standards for quality, accuracy, and originality, and apply them consistently across all content.

• Partner with product marketing and GTM teams to create compelling, on-brand marketing copy that drives impact throughout the funnel

• Write the content that sets the bar, including flagship thought leadership and technically complex subject matter.

You'll develop the systems that allow a small team to produce high-quality content at meaningful volume.

• Develop and refine AI-assisted production workflows, structured briefs, and brand voice references that support high-quality output at scale.

• Build quality control into the production process so editorial standards hold as volume increases.

• Evaluate emerging AI tools and determine which are worth adopting, testing, or setting aside.

• Measure and improve the efficiency of the content operation, including time to publish and impact

• Partner with demand generation to generate compelling, resonant marketing copy for brand marketing campaigns and paid programs.

• Monitor the performance of content across the company's different channels and maintain an ongoing set of metrics and reports.

• Connect content visibility to business outcomes, demonstrating how discovery translates into qualified leads and pipeline.

• Create clear readouts for marketing leadership, including what changed, why it matters, and what action comes next.

• Exceptional written communication skills, supported by strong marketing writing samples.

• Proven experience writing technical content or covering other highly complex topics.

• Demonstrated use of AI to automate business processes and drive quantifiable impact.

• Experience writing marketing copy for paid social and digital display ads.

• Deep understanding of AEO/SEO best practices, including how AI assistants retrieve, summarize, and cite information.

• Strong analytical ability, with experience using Google Analytics, Semrush, or similar platforms to inform strategy/editorial decisions.

• 5+ years of marketing experience, at least 2 in a B2B setting.

• Ability to seamlessly work with marketers, salespeople, engineers, and other key stakeholders in the company.

• Experience using AirOps to produce marketing content is a significant plus.

• Basic industry knowledge of SaaS, APIs, and data analytics.

• Experience developing content strategies for social media video platforms, such as YouTube, LinkedIn, and Instagram.

• Experience with Canva, Figma, Photoshop, or other creative tools.

• The right person is part writer, part editor, part systems builder.

• They use AI to work quickly without compromising quality.

• They hold a high editorial bar and are comfortable deciding when work does not meet it.

• They have a clear, informed point of view on what makes B2B content effective.

• They care about measurement, but they don't hide behind dashboards.

• Comfortable with ambiguity and able to build structure, process, and clarity where it doesn't yet exist.

• Collaborative and low-ego, energized by cross-functional work across SEO, product marketing, and demand generation.

• Meaningful growth in Iterable's share of voice across AI-driven search and answer engines for priority categories, products, and buyer questions.

• Demonstrated downfunnel impact in at least one area, whether through content that generates significant qualified leads or through campaign copy that measurably improves lead quality.

• A more efficient content operation, measured by output, time to publish, and quality consistency.

• Clearer, more credible market association between Iterable and the categories where we compete.

Please be aware that Iterable, Inc. ("Iterable") and our official professional recruiting agencies and platforms do not:

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You may see all job vacancies on our official Iterable channels:

• Official Iterable website, Careers page: https://iterable.com/careers/

• Official LinkedIn Jobs page: https://www.linkedin.com/company/iterable/jobs/

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