Sales & Marketing Manager - Migraine (Romania)

• Own the Migraine commercial strategy and business performance, translating brand ambition into clear priorities and execution plans.

• Lead the OOP go-to-market strategy, with strong focus on patient access, demand generation, conversion and sustainable growth.

• Own key business KPIs including sales, market share, OOP penetration, patient activation, pharmacy coverage and productivity.

• Continuously identify growth opportunities and adapt resource allocation based on market dynamics and performance.

• Directly lead, coach and develop the Migraine Product Specialist field team, setting clear objectives, territories, KPIs and performance expectations.

• Translate national strategy into simple and actionable field priorities across pharmacies and relevant HCP stakeholders.

• Conduct regular field coaching, performance reviews and business planning to drive execution excellence.

• Build a high-performance, agile and entrepreneurial culture focused on accountability and customer/patient impact.

• Own the strategic approach to pharmacy chains and key pharmacy accounts as a critical component of the OOP business model.

• Lead the framework for commercial agreements and strategic partnerships with pharmacies, working cross-functionally with Finance, Legal/Compliance and other relevant functions.

• Define pharmacy segmentation, targeting, activation standards and KPIs.

• Ensure strong product availability, appropriate distribution and execution of agreed commercial initiatives.

• Monitor sell-in/sell-out, availability, activation and account productivity, identifying opportunities to improve OOP conversion.

• Develop and execute the annual Migraine Brand Plan, integrating field, digital, pharmacy, HCP and patient-facing strategies where permitted.

• Design an integrated customer journey connecting patients, pharmacists, GPs, neurologists and migraine specialists.

• Lead omnichannel execution and ensure consistency of messaging and customer experience across touchpoints.

• Use data, CRM insights and market intelligence to continuously optimize segmentation, targeting and channel mix.

• Develop a deep understanding of the migraine patient journey and identify barriers from symptom recognition → consultation → prescription → pharmacy → treatment initiation/continuation.

• Lead initiatives that improve migraine awareness, patient activation and appropriate linkage to healthcare professionals.

• Identify and address potential prescription-to-purchase leakage, particularly around availability, affordability and pharmacy readiness.

• Translate insights from patients, pharmacies and HCPs into actionable commercial opportunities.

• Lead cross-functional alignment across Sales, Marketing, Medical, Market Access, Finance, Supply, Digital and Legal/Compliance.

• Own commercial forecasting, budget allocation and ROI assessment, ensuring resources are directed toward the highest-impact activities.

• Ensure supply and demand planning supports the OOP growth ambition and pharmacy strategy.

• Maintain execution fully aligned with applicable regulations, industry codes and company compliance standards.

• Role model the AbbVie Ways of Working.

Qualifications

• Bachelor's degree (health science related field preferred)
• Commercial experience within pharmaceutical/healthcare industry - understands segmentation, positioning, customer journeys and demand generation
• People leadership - can transform strategy into field behaviour and develop a strong specialist team
• Entrepreneurial and growth mindset - comfortable building a new market and adapting quickly based on insights rather than waiting for an established playbook.
• Pharmacy and customer partnership capability - able to think about pharmacies as strategic business partners and patient access stakeholders
• Data driven decision making - uses sales, market, CRM and pharmacy data to identify opportunities, prioritize accounts and continuously optimize execution.
• Marketing excellence - able to build segmentation, targeting, positioning, customer journeys, brand plans and activation strategies and translate them into execution.
• Digital mindset - integrates face to face, digital, CRM, remote engagement and patient activation.
• Knowledge of primary care and specialty care areas - preferred
• Competent in flexing leadership & communication style
• Strong data literacy & analysis skillset

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html