SaaS Enterprise Global Media Marketing- NY

• Translate DXC brand and campaign objectives into integrated paid-media plans.
• Support development of the annual and campaign-specific media strategy across global markets.
• Recommend the appropriate channel mix across premium video/CTV, business media, digital publishing, programmatic/display, LinkedIn, YouTube, audio, partnerships and account-based media.
• Help define the role of media across

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• Develop audience strategies across senior business decision-makers, technology leaders, priority industries and strategic accounts.
• Connect broad brand media with vertical, ABM and retargeting activity to create a coherent audience journey.

• Serve as the day-to-day lead for DXC's external media agency.
• Develop clear agency briefs in partnership with the Brand team.
• Review and challenge agency recommendations across audience, channel mix, geography, investment, reach, frequency and timing.
• Manage weekly agency status, optimization and performance reviews.
• Ensure clear ownership between agency-managed and DXC-managed media.
• Track agency deliverables, media commitments and key campaign milestones.
• Escalate investment, delivery or performance risks where appropriate.

• Maintain a clear view of media budgets, allocations and commitments.
• Track investment by market, audience, channel, publisher and campaign.
• Partner with the agency and internal teams to identify opportunities to reallocate investment based on performance.
• Support evaluation of publisher partnerships and new media opportunities.
• Ensure investment decisions can be clearly explained to Brand leadership.
• Partner with Finance and Procurement on media-related budget and commercial processes.

• Translate approved media plans into clear

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• Brief Lead and the Creative Studio on what media requires, while Lead retains ownership of the creative response.
• Maintain visibility into media deadlines, asset readiness, trafficking and launch status.
• Ensure the media agency has the correct approved assets and landing destinations.
• Identify potential media or inventory risks early enough for the creative team to respond.
• Coordinate campaign readiness checkpoints across media, creative, digital and agency teams.
• Ensure media requirements inform creative development without allowing the media plan to dictate the creative idea.

• Define media KPIs and learning agendas with Brand, Analytics and agency partners.
• Monitor campaign performance across audiences, channels, publishers, markets and creative.
• Lead the day-to-day optimization dialogue with the media agency.
• Turn performance data into actionable recommendations on targeting, channel mix, investment and creative needs.
• Work with Lead to identify where creative performance suggests a need for new messages, formats or executions.
• Partner with Analytics to understand behavior beyond media delivery, including quality of traffic and on-site engagement.
• Develop clear, concise media-performance reporting for Brand leadership.

• Stay current on B2B media trends, platforms, audience capabilities and measurement.
• Bring forward new approaches appropriate for enterprise technology and C-suite audiences.
• Help DXC continually improve its approach to programmatic, paid social, ABM and premium media partnerships.
• Establish repeatable media planning, briefing, reporting and optimization practices within the Brand team.
• Build stronger institutional media knowledge inside DXC rather than relying exclusively on agency expertise.

• 5-7+ years of media planning, paid media or integrated marketing experience, ideally across B2B, enterprise technology or similarly complex categories.
• Must be authorized to work in US without requiring any sponsorship now nor in the future
• Agency-side media planning experience would be highly valuable; combined agency and client-side experience is ideal.
• Strong knowledge of digital, paid social, programmatic, video/CTV and publisher media.
• Experience with LinkedIn, YouTube and B2B/ABM audience strategies.
• Experience managing or working closely with external media agencies.
• Comfortable managing significant media budgets and interpreting media plans and performance reports.
• Working knowledge of media measurement, including reach, frequency, CPM, engagement, brand lift and digital/site behavior.
• Strong analytical skills and curiosity about why media is or isn't performing.
• Excellent project-management skills with the ability to manage multiple campaigns, markets and deadlines.
• Strong communicator who can make complex media recommendations understandable to non-media stakeholders.
• Collaborative working style and ability to operate effectively across Creative, Digital, Analytics, Demand Generation and external partners.
• Comfortable moving between strategy and execution.

Compensation at DXC is influenced by an array of factors, including but not limited to the experience, job-related knowledge, skills, competencies, as well as contract-specific affordability and organizational requirements. A reasonable estimate of the current compensation range for this position is $95,900 - $178,100. Full-time hires are eligible to participate in the DXC benefit program. DXC offers a comprehensive, flexible, and competitive benefits program which includes, but is not limited to, health, dental, and vision insurance coverage; employee wellness; life and disability insurance; a retirement savings plan, paid holidays, paid time off.

At DXC Technology, we believe strong connections and community are key to our success. Our work model prioritizes in-person collaboration while offering flexibility to support wellbeing, productivity, individual work styles, and life circumstances. We're committed to fostering an inclusive environment where everyone can thrive.