Promo Lead

• Lead the creative vision and storytelling strategy for user acquisition campaigns across the Japanese market.

• Write, shape, and direct long-form promotional content ranging from 30-50 minutes, applying screenwriting principles including character development, pacing, emotional escalation, dialogue, and cliffhangers.

• Develop compelling concepts, scripts, messaging, and creative frameworks that capture attention and drive audience engagement.

• Build testing roadmaps exploring new hooks, openings, characters, story structures, emotional beats, cliffhangers, and creative concepts to continuously improve campaign performance.

• Adapt and localize successful global campaigns while ensuring they feel culturally authentic and emotionally resonant for Japanese audiences.

• Oversee the end-to-end creative localization process, including copy adaptation, dubbing, editing, creative review, and final asset delivery.

• Establish and maintain exceptional creative standards across storytelling, writing quality, pacing, visual execution, and technical production.

• Lead, mentor, and inspire a team of promo writers, video editors, and creative collaborators to consistently deliver outstanding work.

• Partner closely with Performance Marketing to evaluate campaign performance and rapidly iterate creative concepts based on audience insights.

• Analyze campaign performance metrics, including customer acquisition cost, conversion rates, engagement, retention, watch time, and audience drop-off, to identify opportunities for creative optimization.

• Translate performance insights into stronger storytelling, messaging, and creative execution that scales across campaigns.

• Support hiring, coaching, and development of creative talent while fostering a culture of experimentation, collaboration, and continuous improvement.

• Collaborate cross-functionally with Marketing, Production, Product, Localization, and Global Creative teams to deliver campaigns that support business growth.

• Professional screenwriting experience for television, film, anime, audio fiction, serialized fiction, or other long-form narrative entertainment is required.

• Professional fluency in both Japanese and English, with the ability to collaborate across international teams while creating native-quality creative for Japanese audiences.

• Exceptional storytelling, writing, and conceptual thinking skills with the ability to develop emotionally engaging, performance-driven creative.

• Demonstrated ability to develop compelling long-form narratives with strong openings, character-driven storytelling, emotional progression, conflict escalation, and satisfying narrative payoffs.

• Experience as a Creative Director, Associate Creative Director, Senior Copywriter, Screenwriter, Advertising Creative, Content Creative, or similar creative leadership role.

• Experience leading writers, editors, creative studios, or multidisciplinary creative teams.

• Strong understanding of digital advertising, creative testing, and user acquisition marketing.

• Experience writing or directing promotional content across video, social media, digital advertising, television, film, gaming, publishing, or entertainment.

• Ability to combine creative intuition with data-driven decision making to continuously improve campaign performance.

• Experience localizing creative content for Japanese audiences with strong cultural awareness and language quality.

• Excellent communication, collaboration, and project management skills.

• Ability to manage multiple creative projects, stakeholders, and production timelines simultaneously in a fast-paced environment.

• Experience in entertainment, gaming, streaming, publishing, audio, web fiction, advertising, or creator platforms is highly preferred.

• Passion for storytelling, creative experimentation, and building marketing campaigns that inspire audiences to discover new stories.