Principal Product Marketing Manager, Falcon Exposure Management

• Help define and advance CrowdStrike's leadership in the Exposure Management market

• Develop differentiated positioning and messaging that connects CrowdStrike's innovation to customer outcomes and business value

• Work with product and technical marketers to deliver high-quality messaging, content, and enablement

• Partner across marketing, sales, and product teams to drive awareness, adoption, and pipeline impact

• Lead cross-functional go-to-market planning for launches, new capabilities, and strategic initiatives

• Guide the creation of core content and thought leadership assets that support demand generation, field readiness, and market education

• Shape the Exposure Management web strategy in partnership with digital teams

• Support field success through close collaboration with sales, alliances, and enablement teams

• Bring a strong point of view on buyers, market trends, and competitors to inform strategy and differentiation

• Work with executive leadership to align marketing strategy with long-term business and category goals

• 12-15+ years of experience in product marketing, technical product marketing, product management, cybersecurity, enterprise software, or B2B SaaS

• Deep expertise in Exposure Management and adjacent categories such as vulnerability management, external attack surface management, cloud security, identity security, risk prioritization, or security operations

• Strong understanding of customer needs, buyer journeys, market trends, and competitive dynamics in cybersecurity

• Proven success building differentiated positioning, messaging, and go-to-market strategies for technical products

• Exceptional writing, communication, and presentation skills

• Strong cross-functional leadership skills and the ability to influence stakeholders across product, sales, marketing, and executive teams

• Ability to balance strategic thinking with strong execution across multiple priorities

• Highly proactive, self-motivated, and comfortable operating in fast-paced, high-visibility environments

• Passion for cybersecurity and a strong point of view on how the Exposure Management market is evolving

• Experience creating compelling customer-facing and internal content that drives awareness, adoption, and field success

• Experience using AI to improve efficiency and scale across product marketing work

• Proven experience utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency and drive business outcomes.

• High-tech, start-up, rapid growth and/or publicly traded company experience.

• Technical or software engineering background

• You lead by example, no task is above you, and you raise the bar

• Love our business. CrowdStrike is a leader in cybersecurity. We don't have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business.

• Market leader in compensation and equity awards

• Comprehensive physical and mental wellness programs

• Competitive vacation and holidays for recharge

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• Professional development opportunities for all employees regardless of level or role

• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections

• Vibrant office culture with world class amenities

• Great Place to Work Certified™ across the globe

CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program. CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements. If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at further assistance. Find out more about your rights as an applicant. CrowdStrike participates in the E-Verify program. Notice of E-Verify Participation Right to Work CrowdStrike, Inc. is committed to fair and equitable compensation practices. Placement within the pay range is dependent on a variety of factors including, but not limited to, relevant work experience, skills, certifications, job level, supervisory status, and location. The base salary range for this position for all U.S. candidates is $170,000 - $260,000 per year, with eligibility for bonuses, equity grants and a comprehensive benefits package that includes health insurance, 401k and paid time off. For detailed information about the U.S. benefits package, please click here. Expected Close Date of Job Posting is:11-08-2026 Originally posted on Himalayas