Performance Marketing Lead

• Plan and execute a performance marketing strategy across Meta and Google to drive GDV growth across One Time Promoted and Monthly Recurring products

• Manage CRM channels including RCS, WhatsApp and email to ensure consistent GDV delivery through owned media

• Oversee SEO execution in collaboration with content and editorial teams to drive organic GDV contribution

• Manage stakeholder relations, and ensure all billing and compliance requirements across channels are met accurately and on time

• Develop and manage digital prospecting and remarketing campaigns across paid channels

• Manage budgets across all digital channels to drive strong return on investment and efficient CAC

• Identify and test new channels to continue to meet or exceed established critical metrics

• Own data analysis across all performance channels and share structured insights on a regular cadence with creative, content and leadership teams to inform campaign strategy and creative iteration

• 5+ years of experience in leading marketing teams, preferably in a related industry -

A marketing, business or technology degree or equivalent, MBA is a plus - Experience running successful marketing campaigns across channels FB, Insta, Adwords etc - A data-driven and analytical approach with solid knowledge of web analytics Out-of-the-box thinking and a bias for action

• Excellent presentation, written, and verbal communication skills

• An unparalleled experience of working at a high-growth startup and contributing towards social impact at the same time
• A high-impact collaborative work environment