Partner Marketing Manager
About the role
London - Hybrid.
What you'll be busy doing
- Building and owning our partner marketing strategy, including how we tier and prioritise partners
- Developing joint value propositions and co-marketing plans that resonate with our shared customers
- Planning and delivering campaigns across content, email, social, events and webinars
- Supporting partnership and integration launches with the plans, campaigns and assets needed to make them successful
- Owning partner-sourced and partner-influenced pipeline targets, tracking performance and using the results to decide where we invest
- Creating co-branded content and partner enablement materials, including launch packs and customer case studies
- Building strong relationships with our partners' marketing teams and becoming their go-to marketing contact at Goodlord
- Working closely with Sales, Partnerships and the wider Marketing team to turn great partner activity into commercial results
The role combines strategy with hands-on delivery, so you'll need to be just as happy working out what we should do and why as you are getting on and doing it!
ABOUT YOU
We're looking for someone with strong B2B marketing experience, ideally within SaaS or tech, and genuine experience in partner, channel or affiliate marketing. You'll be commercially minded and comfortable talking about pipeline and revenue, not just campaigns and engagement. You'll understand that great partner marketing isn't about doing the same thing with every partner - it's about identifying where the opportunity is, creating something valuable for both sides and measuring whether it's working. This role is likely for you if:
- You've owned B2B partner or channel marketing campaigns end-to-end
- You're comfortable connecting marketing activity to pipeline and commercial outcomes
- You understand how to assess and prioritise different partners and where to focus time and budget
- You've worked closely with Sales and Partnerships teams
- You're comfortable balancing strategy with hands-on delivery
- You're confident building relationships with external partners and internal stakeholders
- You're proactive, curious and comfortable creating structure where there isn't already a playbook
Experience in proptech would be a bonus, as would experience building or scaling a partner marketing programme from the ground up.
This role is likely not for you if your experience is primarily generalist marketing, or if you've supported partner campaigns but haven't yet owned partner or channel marketing activity yourself. We need someone who brings genuine partner marketing experience and can connect that activity to commercial outcomes.
Why you'll love being a Goodlordian
Grow with Goodlord
Your well-being matters
25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days
Supporting your family
Our team
What’s next?
No agencies please
- we have tried and trusted partners we would turn to should we require support.
Not included in the source posting: qualifications, benefits.
Skills
Who can apply
The employer didn't state any visa, work authorization, citizenship or clearance requirements in this posting. Confirm with the employer before applying.
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