Outbound Marketing Specialist

• Develop scalable outbound prospecting systems

• Build outreach playbooks and workflows

• Execute campaigns across LinkedIn, email, and other outbound channels

• Generate qualified conversations and meetings

• Maintain consistent follow-up with prospects

• Continuously improve campaign performance

Research and build targeted prospect lists using:

• LinkedIn Sales Navigator

• Apollo

• Clay

• ZoomInfo

• Similar prospecting platforms

You'll identify and segment prospects based on:

• Ideal Customer Profiles (ICPs)

• Industry

• Company size

• Geography

• Decision-maker roles

• Relevant buying signals

Maintain clean and organized prospect databases and campaign trackers.

• Personalized prospect outreach

• LinkedIn messaging

• Prospect engagement

• Strategic follow-ups

• Relationship building

• Thought leadership support

Create and support LinkedIn content designed to increase visibility, credibility, and engagement with target B2B audiences.

• Cold emails

• LinkedIn messages

• Follow-up sequences

• Outreach campaigns

• CTAs

• Lead magnets

• Messaging angles

• Value propositions

• Personalization approaches

• Subject lines

• CTAs

• Follow-up strategies

The goal is simple:

Create and coordinate outbound assets that improve campaign performance, including:

• Lead magnets

• Guides

• Checklists

• Value-driven resources

• Prospecting materials

Use these assets strategically to improve response and conversion rates.

• Response rates

• Positive reply rates

• Engagement

• Meetings generated

• Qualified conversations

• Pipeline contribution

• Targeting

• Messaging

• Personalization

• Campaign structure

• Follow-up cadence

• Prospect segmentation

Work closely with leadership and sales teams to:

• Improve prospect targeting

• Refine ICPs

• Strengthen messaging

• Evaluate lead quality

• Improve outbound-to-sales handoffs

• Generate more qualified pipeline opportunities

• Understand outbound as a system, not just sending cold emails

• Know how to research and identify high-quality B2B prospects

• Can write personalized outreach that earns responses

• Understand B2B buyer psychology and high-ticket sales cycles

• Follow up consistently without relying on constant supervision

• Think analytically about campaign performance

• Are comfortable testing and iterating quickly

• Take ownership of pipeline outcomes

• Thrive in fast-moving, remote environments

in:

• B2B outbound marketing

• Lead generation

• SDR/BDR

• Outbound prospecting

• Similar pipeline-generation roles

• Strong hands-on experience with

• Experience using prospecting tools such as:

• LinkedIn Sales Navigator

• Apollo

• Clay

• ZoomInfo

• Strong outbound copywriting skills

• Experience building and managing multi-channel outbound campaigns

• Strong understanding of:

• B2B prospecting

• ICP development

• Buyer psychology

• High-ticket B2B sales cycles

• Ability to analyze and optimize campaign performance

• Excellent written and spoken English

• Strong organization and attention to detail

• Ability to work independently in a remote environment

• Availability during

• Experience with high-ticket B2B services or agencies

• Experience with:

• Smartlead

• Instantly

• Lemlist

• HubSpot

• Other outbound automation platforms

• CRM management experience

• Appointment-setting or pipeline-generation experience

• Lead magnet creation experience

• Startup or high-growth company experience

• Research target accounts and decision-makers

• Build segmented prospect lists

• Launch LinkedIn and email outreach campaigns

• Personalize messaging for high-value prospects

• Follow up with active prospects

• Engage with target audiences on LinkedIn

• Write outbound copy and test new messaging

• Review campaign response and conversion metrics

• Optimize targeting and sequences

• Update campaign trackers and CRM records

• Collaborate with leadership on pipeline quality

• Qualified conversations generated

• Meetings booked

• Positive response and engagement rates

• Pipeline opportunities generated

• Prospect targeting accuracy

• Lead quality

• Outreach conversion rates

• Messaging and personalization effectiveness

• Consistency of outbound execution

• Continuous campaign improvement

• Direct impact on pipeline and business growth

• Ownership of outbound execution from end to end

• Opportunity to build and improve outbound systems from the ground up

• Hands-on exposure to:

• LinkedIn marketing

• Cold outreach

• B2B prospecting

• Copywriting

• Lead generation

• Pipeline development

• Direct collaboration with leadership

• Fully remote environment

• Strong growth potential into:

• Senior Outbound Marketing Specialist

• Growth Marketing

• Demand Generation

• Business Development

• Growth / Outbound Lead

• Initial Screening Call

•

• Video Interview with Pavago Recruiter

• Practical Assessment - Outbound Strategy / Messaging Exercise

• Client Interview

• Offer & Onboarding

• Know how to build targeted B2B prospect lists

• Have hands-on LinkedIn and cold outreach experience

• Can write personalized messaging that generates responses

• Understand how to turn outbound activity into qualified pipeline

• Enjoy testing, optimizing, and improving campaigns