Martech role (CDP Specialist)
Zensar
IndiaPosted about 2 months agoDiscoveredMatch locked
Full-time
About the role
. Customer Data Platform (CDP) Specialist (amperity CDP tool)
In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record."
Core Responsibilities:
Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.
Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.
Segmentation: Building audience segments for marketing campaigns and personalization.
Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).
Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR.
Key Skills:
Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).
Understanding of APIs, data modeling, and SQL.
Background in marketing automation or d
Not included in the source posting: about the role, qualifications, benefits.
Skills
marketing-automationsalesforcesapsql
Who can apply
The employer didn't state any visa, work authorization, citizenship or clearance requirements in this posting. Confirm with the employer before applying.
Read automatically from the employer's posting text. Always confirm with the employer — requirements can change after a job is published.