
Marketing Operations Email Specialist
Who are we?
Why are we hiring for this role?
HubSpot Marketing Hub and email production
• Audit the current Marketing Hub email setup: templates, modules, lists, workflows, subscription types, suppression, and reporting
• Build and maintain the modular email library in Marketing Hub, including drag-and-drop modules with constrained design parameters and user input fields
• Rebuild recurring emails as Marketing Hub templates using the module library
• Test the library across common send types and fix issues with Design and Development
• Document how modules and templates are used so producers can build emails in HubSpot without a designer on every send
Audience selection and suppression
• Audit commonly used lists and document the audience logic behind them
• Build reusable active lists and segments from the approved Marketing Hub and CRM property set
• Implement suppression rules in HubSpot for active nurture, live deal, customer at risk, customer in renewal, and low engagement
• Add inclusion and exclusion selections to the email briefing and list-building process
• Partner with Marketing Operations on the approved-property dictionary used for campaign targeting
Intake, scheduling, and QA
• Refine the existing intake workflow and central email calendar
• Build QA checklists and HubSpot-side checks into the path from Asana request to scheduled send
• Surface audience overlap and competing sends before emails go out
• Add practical email best-practice checks to the production workflow
Subscription, deliverability, and reporting
• Review and update subscription types and reconversion logic in Marketing Hub
• Establish a channel-health baseline covering engagement, unsubscribes, spam complaints, deliverability, and contact volume
• Build recurring HubSpot reports for performance by audience, campaign, and email type
• Flag contact pressure, low-engagement cohorts, and sender-reputation issues
What will you bring?
• 3+ years building and administering HubSpot Marketing Hub, including configuration work beyond sending emails from the UI
• Demonstrated email specialisation: Marketing Hub email, modules and templates, personalisation tokens, lists, and workflows
• Experience implementing suppression, subscription types, and list governance in HubSpot
• Working knowledge of email deliverability, including authentication awareness, bounce and spam-complaint handling, and sender reputation
• Ability to document audience logic and production steps so others can reuse them
• Strong written communication and comfort working with Design, Development, and Marketing Operations as peers
What will give you an edge?
• Current HubSpot Marketing Hub Software certification
• Experience with coded HubSpot email modules or HubL
• B2B SaaS email programs covering nurture, campaign, and product or lifecycle sends
• Experience with the HubSpot Campaigns object and marketing email reporting
• Familiarity with Asana as the request and approval layer next to HubSpot
What's in it for you?
Monthly Lifestyle subsidy
WFH set-up allowance
$1500 USD annual Learning & Development allowance
Annual leave
18 weeks paid Parental Leave
Personal Leave Allowance
Fully remote working environment
Top-spec hardware
Generative AI subsidy
Please Note
Not included in the source posting: about the role, what you'll do, qualifications, benefits.
Skills
Who can apply
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