Marketing Manager, Patient Services Marketing & Strategy
About the role
About AbbVie
US Patient Services Marketing Team
Marketing Manager, Patient Services Marketing & Strategy
Responsibilities (may shift based on business needs)
- Develop and implement marketing strategic and tactical plans, for Parkinson's brands focused on achieving the brand aligned objectives
- Develop patient experience journeys and then leverage these journeys to develop Patient Services programs to ensure they have the resources they need to adhere to their doctor-prescribed treatment plan
- Consistently execute multiple marketing initiatives on time with excellence
- Proactively identify risks, remove barriers, and develop creative solutions that accelerate execution.
- Provide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement, CRM, Digital and Media teams to develop innovative and impactful initiatives and tactics
- Act as the central point of coordination across internal and external stakeholders to move assigned projects efficiently from concept through execution within a highly matrixed organization to support ongoing Care Model development
- Simplify complex medical data to ensure patient understanding
- Partner with Marketing Business Insights and Analytics (MABI) team to evaluate and report on the effectiveness of campaign strategies through campaign measurement plans, key performance indicator development and formulate recommendations for optimization/scaling across brand
- Effectively track and manage the marketing budget
Qualifications
- BA/BS required
- Minimum 3 years of pharmaceutical industry experience
- At least 2 years of marketing experience with track record of tactical execution and evidence of developing marketing competencies
- Strong communication skills, both oral and written, with the ability to make effective presentations to internal and external customers, sales teams, and senior management
- Exceptionally organized and capable of managing numerous unrelated projects simultaneously without losing attention to detail
- Skilled at building alignment among stakeholders with differing priorities
- Energized by complexity and a fast-moving commercial environment
- Passionate about improving outcomes for patients living with Parkinson's disease
"Talent will be hired at a level commensurate with experience."
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
Not included in the source posting: benefits.
Skills
Who can apply
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