Marketing Campaign Specialist, Global Consumer and Gaming

The Consumer and Gaming Campaign Specialist is responsible for developing and activating integrated marketing campaigns that drive awareness, consideration, and demand for Intel consumer and gaming products. This role partners closely with Product and Technical Marketing, Segment Marketing, Sales, Retail Marketing, Regional Marketing, OEM partners, agencies, and external partners to execute campaigns that connect business priorities to compelling customer experiences.

The ideal candidate combines strategic thinking with strong execution skills, translating market opportunities, competitive insights, and audience needs into impactful campaigns across owned, earned, paid, retail, influencer, and partner channels. This role contributes to Intel growth objectives by delivering measurable marketing outcomes, strengthening brand relevance, and driving customer preference across Consumer and Gaming products.

Key Responsibilities

Campaign Strategy and Planning

• Develop and execute integrated marketing campaigns that align with business, product, and segment priorities.
• Translate product launches, seasonal moments, and competitive opportunities into actionable campaign plans.
• Partner with product, category, sales, and regional marketing teams to align messaging, audience targeting, geo relevance and activation strategies.
• Support full-funnel campaign planning, including awareness, consideration, demand generation, and conversion objectives.

Technical Marketing and Claims Integration

• Partner with Product and Technical Marketing, legal, and insights teams to translate product capabilities into clear, substantiated campaign claims.
• Incorporate validated performance, usage, compatibility, battery life, AI, gaming, and productivity claims into campaign messaging and assets.
• Ensure campaign copy balances customer benefit with technical accuracy, legal substantiation, and claim-safe language.
• Maintain consistency of approved claims across global, retail, partner, influencer, and digital campaign touchpoints.

Campaign Activation and Execution

• Coordinate with internal stakeholders, agencies, and creative partners to ensure high-quality execution, including agency input briefs with detailed business and product insights.
• Manage campaign development from planning through launch, optimization, and post-campaign analysis to inform sustained GTM planning.
• Drive campaign readiness across content, digital, social, retail, influencer, and partner channels.
• Manage global campaigns end-to-end, including assets, briefs, translations/transcreation, cross-functional approvals, campaign and message testing, asset posting.
• Ensure campaigns are delivered on time, within budget, and aligned to strategic priorities.

Influencer and Partner Marketing

• Support influencer/creator marketing initiatives as needed, driving credibility, reach, and engagement among consumer and gaming audiences.
• Collaborate with OEM, software, retail, and ecosystem partners on co-marketing opportunities and demand gen programs.
• Manage campaign assets, briefs, approvals, and performance tracking related to influencer and partner activations.

Performance and Insights

• Establish campaign KPIs and measurement frameworks.
• Monitor campaign performance with the region marketers and measurement team, and provide recommendations to improve effectiveness and ROI.
• Analyze audience behavior, content engagement, conversion metrics, and market trends to inform future investments.
• Communicate results and insights to stakeholders through clear executive-ready reporting.

Cross-Functional Leadership

• Serve as a key connector across marketing, product, segment, sales, agency, and partner teams.
• Influence decisions and drive alignment in a highly matrixed environment.
• Identify process improvements and opportunities to scale campaign impact globally.

Success Metrics The successful candidate will regularly monitor and improve:

• Campaign reach
• Brand and message penetration
• Influencer and creator performance
• Click-through rates (CTR)
• Engagement rates
• Retail and partner campaign performance
• Content effectiveness
• Purchase intent and consideration metrics
• Marketing ROI and efficiency metrics
• On-time delivery of campaign milestones

• 5+ years of experience in technology, PC market, gaming, premium, retail, or digital marketing.
• Experience supporting global campaigns and regional marketing activation.
• Knowledge of premium and gaming audiences, PC ecosystem trends, and consumer technology markets.
• Experience with retail marketing, partner marketing, or co-marketing programs.
• Familiarity with digital media, paid social, content marketing, and performance measurement frameworks.
• Experience using AI-powered marketing tools, analytics platforms, and modern marketing technologies.

Preferred Qualifications:

• Strategic thinker with strong business acumen.
• Customer-obsessed and audience-focused.
• Highly collaborative and comfortable navigating ambiguity.
• Strong analytical and problem-solving skills.
• Bias for action and operational excellence.
• Curious, adaptable, and committed to continuous learning.
• Passion for consumer technology, gaming, and innovation.

This role will be eligible for our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. Job posting details (such as work model, location or time type) are subject to change.The application window for this job posting is expected to end by 12/31/2026

ADDITIONAL INFORMATION: Intel is committed to Responsible Business Alliance (RBA) compliance and ethical hiring practices. We do not charge any fees during our hiring process. Candidates should never be required to pay recruitment fees, medical examination fees, or any other charges as a condition of employment. If you are asked to pay any fees during our hiring process, please report this immediately to your recruiter.