Manager Strategic Creator Projects (all genders)
About the role
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
- Orchestrate Pinnacle Events:
Act as the creator execution lead for our "Superbowl moments." You will manage the creator experience and oversee creator integration for activations like Copenhagen, Berlin & Milan Fashion Weeks, Pride campaigns, and our festival season kickoffs.
- Drive Strategic Pilots & Exclusive Collabs:
Parachute into brand-new pilots and cross-functional collaborations to secure creators and ensure flawless localized delivery. You will drive the execution for partnerships (e.g., ASAP Rocky x Puma, Nike x Zalando streetwear launch) and shape the creator integration for new propositions like Home & Living or the Vestiaire Collective partnership.
- Manage Key Creator Relationships (The Ambassador Program):
Own the day-to-day execution for our Always-on Brand Ambassador Program. You will provide a highly bespoke, white-glove approach to an exclusive roster of 10-12 top-tier Brand Ambassadors, acting as their trusted partner to help them strategically leverage Zalando's creator toolsets to grow their impact.
- Execute Content Strategy & Trend Integration:
Act as a social-first native. You will translate rapidly changing platform trends (e.g., on TikTok and Instagram) into actionable content briefs for your creators during flagship events and new pilots, ensuring the output is culturally relevant and highly engaging.
- Bridge Global Vision with Local Impact:
Collaborate closely with Local Marketing Leads across 25+ countries to ensure the talent casting and integration of our strategic projects land flawlessly at the regional level.
- Report on Cultural Impact:
Translate the success of your executed projects into actionable data. You will report on the cultural footprint, social engagement, brand heat, and commercial impact of specific events and pilots, feeding this data back to the strategy team for future optimization.
WE'D LOVE TO MEET YOU IF
- You bring 5+ years of relevant work experience in end-to-end campaign execution, digital PR, or VIP influencer management in a fast-paced environment.
- You have a proven track record of actively
leading and executing complex overarching projects
and pilots, navigating ambiguity with ease to orchestrate flawless delivery across complex, multi-market campaigns.
- You possess hands-on experience
managing a curated portfolio of high-profile creators, VIPs, or KOLs directly
, knowing exactly how to provide a premium, white-glove experience and solve real-time talent challenges.
- You have a deep understanding of the creator economy, possess an analytical eye for great content, and understand how to translate overarching strategies into highly engaging deliverables during massive brand moments.
- You are a
master at stakeholder management
, with the ability to navigate matrixed organizations and balance diverse interests between global leadership and local market teams.
- You are an articulate communicator who can confidently negotiate with elite talent agencies (fluency in English is required; additional languages are a plus).
- You are a true team player who thrives in a highly collaborative pod structure, knowing exactly how to take a strategic blueprint from a peer and turn it into operational reality.
- You possess a growth mindset, enjoy mentoring junior team members or cross-functional peers, and have a deep passion for shaping the future of the creator economy.
OUR OFFER
Zalando provides a range of benefits, here's an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
- 27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)
- 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
- Family support, including counselling and dedicated services for parents and carers
- Company pension scheme
- Employee shares programme
- Health and wellbeing options, including Wellhub
- Mental health support and coaching
- Development through our training platform and biannual peer-to-peer review
- 2 paid volunteering days a year
INCLUSIVE BY DESIGN
Not included in the source posting: about the role, qualifications.
Who can apply
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