Manager, Brand Marketing (TNF)

• Serve as the

, ensuring every product launches with clarity, consistency, and brand integrity

• Translate merchandising intent, product features, and consumer insights into

• Develop product messaging architectures aligned with overall brand positioning, ensuring consistency across all product variants, bundles, and formats
• Partner with Brand and Creative teams to guide asset development and campaign creative that supports the intended product narrative
• Act as the

• Identify, develop, and lead

- defining which products have the highest growth potential and driving focused marketing investment behind them

• Own the

: from concept and positioning to 360° campaign execution, ensuring maximum market penetration and consumer desirability

• Conduct portfolio analysis to identify

; make data-driven recommendations on SKU prioritization, bundling, and portfolio mix

• Lead cross-functional launch teams (Merchandising, Creative, E-commerce, Sales, Retail) to ensure hero products receive coordinated, high-impact market moments
• Continuously monitor hero product performance post-launch and optimize messaging, PDP content, and channel strategies to maximize conversion and retention

• Develop and own the

, outlining product launch cadence, seasonal priorities, campaign timelines, and commercial objectives

• Partner with Merchandising, Product, and Brand teams to align the product roadmap with market trends, consumer insights, and business goals
• Lead

- defining product briefs, line narratives, trend POVs, hero strategies, and channel-specific selling stories

• Build and manage the

, aligning all cross-functional teams (Marketing, Creative, E-commerce, Retail, Wholesale, Communications) to deliver fully integrated product launches

• Conduct quarterly and half-yearly roadmap reviews to assess what's working, course-correct, and identify new opportunities for growth
• Translate the product roadmap into compelling internal and external narratives that build anticipation and drive engagement across stakeholders

• Partner closely with Merchandising, Sales, E-commerce, and Retail teams to ensure product stories adapt seamlessly across all channels - campaign, site, email, social, retail windows, and wholesale accounts
• Leverage consumer insights, competitive analysis, and performance data to inform product positioning, seasonal priorities, and roadmap decisions
• Own the "voice of the consumer" in collaboration with E-commerce, Retail, and Brand Marketing teams
• Support retail marketing initiatives by developing merchandising support materials, product training tools, sales collateral, and dealer education resources
• Identify whitespace, category opportunities, and product storytelling gaps based on consumer behavior and industry trends

• Bachelor's degree in Marketing, Business, Communications, or a related field

•

in product marketing, brand marketing, or go-to-market roles

• Proven experience in

- working with Brand, Merchandising, Creative, Sales, and Product teams

• Experience developing and executing

• Experience in

with the ability to translate complex product information into clear, compelling consumer-facing narratives

• Strong

with experience analyzing product performance, consumer insights, and market trends to inform strategy

• Excellent

skills; strong product copywriting ability

• Highly organized, detail-oriented, and comfortable operating in a fast-paced environment

R-20261013-0014