Lead, Basketball Brand Marketing NA

Nike

New York, New YorkPosted 5 days agoDiscoveredMatch locked

Full time5+ years exp

About the role

The annual base salary for this position ranges from $104,600.00 in our lowest geographic market to $213,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience. Information about benefits can be found here . NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and innovators. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game. The North America Brand Management Team (across Women/Men/Kids) is the marketing function responsible for leading and driving plans that serve the brand and business. Our goal is to know & serve inspiration, innovation and enablement to unlock the power of sport for every athlete*!

Who we are looking for

We are looking for an experienced Brand Lead with a deep passion for basketball and a proven track record in brand marketing, strategy development, relationship management, and executing marketing activations for a focused consumer group. This individual should be a self-starter, coachable, and comfortable working in a fast-paced corporate environment, with the ability to lead cross-functional initiatives from concept through execution. In this role, you will lead Basketball Brand Marketing across North America and help shape the next era of Nike Basketball. As part of the North America Brand Management team, you will leverage a deep and authentic understanding of the basketball landscape, spanning grassroots, collegiate, and professional levels, to develop compelling consumer stories and deliver impactful marketing initiatives. You will drive the basketball field of play across North America and key cities, bringing strategic leadership, innovation, and collaboration to every aspect of the business. Reporting to the NA Brand Director of Basketball, you will be responsible for developing brand plans that drive growth and build deeper, lasting relationships with athletes*. You will lead brand vision, orchestrate full-funnel marketing efforts, partner with athletes, leagues, and retailers, and define and activate seasonal plans. Success in this role requires strong strategic thinking, a passion for serving athletes through innovative solutions, and the ability to manage multiple priorities within a matrixed organization.

What you will work on

You will partner with global brand management, marketing functional teams, and city leaders to bring the North America perspective to brand strategies, consumer concepts, marketing briefs, and key initiatives that drive both seasonal priorities and long-term growth. Working across global, geo, and city teams, you will help shape the Basketball brand's concept pipeline and deliver innovative consumer experiences that strengthen brand impact, accelerate business performance, and unlock new opportunities for growth.

As the North America Basketball Brand Lead, you will:

Obsess the basketball consumer, youth culture and their needs
Translate consumer insights into marketing strategies
Build strong marketing plans for Nike Athletes and Products
Drive clarity across marketing functions while leading seasonal plans for basketball.
Execute marketing activations and consumer experiences
Need good understanding of the digital ecosystem
Need knowledge of consumer and marketplace trends for basketball
Partner with Sports Marketing to elevate athlete storytelling and athlete integration into NA programming and activations
Partner with city teams to activate hoops in the communities that drive maximum impact and influence
Track and manage seasonal campaign progress measurement. Recapping + teardowns.

Who you will work with

As the North America Basketball Brand Lead, you will partner with the broader Basketball Marketing team to lead the marketing offense that drives brand storytelling, fuels consumer demand, and builds authentic connections with basketball communities across the geography. You will collaborate across functions and teams throughout Nike to develop more effective ways to engage athletes* and connect with basketball culture, while delivering integrated marketing strategies and experiences that strengthen the brand and drive business impact.

What you bring

Bachelor's degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
5+ years of experience in brand marketing or related experience with a deep understanding of the basketball ecosystem and the elite and everyday basketball athlete
Demonstrated genuine passion and deep understanding of basketball, culture, fashion, trends and growing the sport across underserved communities
Extensive knowledge of the Nike basketball product and athlete portfolio
A team-first mentality and ability to influence decision makers
Digital first approach with strong initiative and curiosity to cultivate innovation
Exceptional verbal and written communication skills
Ability to balance creativity with organization and discipline in fast moving, ambiguous environment
Passion to create new generation of Nike Basketball for the future hooper

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form .

Not included in the source posting: qualifications, benefits.

Who can apply

The employer didn't state any visa, work authorization, citizenship or clearance requirements in this posting. Confirm with the employer before applying.

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