Insurance Product Marketing Manager - US
About DXC Technology
About the Role
What You´ll Do
- Develops product positioning, messaging, and value propositions that competitively differentiate our solutions in the market.
- Moves with intent from market research and positioning to launch execution, content development, sales enablement, and performance analysis.
- Creates content for product marketing assets, launch plans, sales decks, web copy, digital content, battlecards, case studies, demo stories, event experiences, FAQs, blogs, articles, thought leadership, social, PR, speeches, infographics, marketecture.
- Enables sales and customer-facing teams with messaging, training, objection handling, competitive guidance, and buyer-focused content.
- Collaborates in an agency model for go-to-market on your sector's new products and feature releases. Proactively manages pipeline generation effectiveness performance in the activations.
- Collaborates with the analyst relations team to repurpose content to drive these relationships and how we show up with excellence to this audience.
Who You Are
5+ years of experience in Insurance L&W or P&C
. product management, product marketing, solutions marketing, go-to-market strategy, competitive intelligence, analyst relations.
- 5+ years of experience marketing insurance, SaaS, enterprise software, cloud platforms, AI-enabled products, data/analytics solutions, or other technology products.
•
Authorized to work in US without requiring visa sponsorship now nor in the future.
- Strong ability to translate complex technical capabilities into outcome-focused messages for business audiences.
- Demonstrated experience developing positioning, messaging, launch plans, sales enablement materials, and customer-facing content.
- Excellent writing, storytelling, presentation, and stakeholder management skills.
- Adept in building relationships and effectively working in a fast-paced, cross-functional environment across customers, product, sales, marketing, customer success.
- Comfortable writing speeches and presenting them as well as in coaching executives on their delivery.
- Strong digital marketing competency: content strategy, social media, email campaigns, SEO, AI, and analytics.
Strongly Preferred
- Familiarity with insurance technology - Agentic AI, policy administration systems, BPS, or platform modernization.
- Comfortable working across time zones with a global team.
- Experience with Challenger, Oratium, JTBD, or Solution Selling, enterprise sales motions, account-based marketing, partner or hybrid go-to-market models.
- Background in project management, analyst relations, executive thought leadership, customer advocacy, competitive intelligence, or product-led content programs.
- Proficiency in Excel, PowerPoint, Asana, PowerBI, Amazon Quick, Claude, Copilot, Google analytics or similar.
Attributes we're looking for:
- A relentless content engine - you produce, publish, and promote at scale.
- A journalism mindset - curious, fast, and always hunting for the angle that makes the story land.
- Organized and self-directed - you manage multiple workstreams and deliverables.
- Collaborative and team-focused - you make the team and the message better.
- Passionate about AI, InsurTech innovation, and the transformation of the insurance industry.
- Comfortable in a fast-paced, high-expectation environment where output is visible and impact is measurable.
Success Measures
- Successful product and feature launches that generate awareness, engagement, pipeline, adoption, or expansion.
- Improved sales confidence and effectiveness through relevant enablement, training, and competitive guidance.
- Better market visibility through timely insights, thought leadership, campaigns, customer stories, and content activation.
- Measurable contribution to business goals such as pipeline influence, win-rate improvement, product adoption, retention, or expansion
Work Environment
- Hiring within US region
At DXC Technology, we believe strong connections and community are key to our success. Our work model prioritizes in-person collaboration while offering flexibility to support wellbeing, productivity, individual work styles, and life circumstances. We're committed to fostering an inclusive environment where everyone can thrive.
If you are an applicant from the United States, Guam, or Puerto Rico
Disability Accommodations
Not included in the source posting: benefits.
Skills
Who can apply
The employer didn't state any visa, work authorization, citizenship or clearance requirements in this posting. Confirm with the employer before applying.
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