Head of Patient Growth Marketing
About the role
Headway’s mission is to fix this by building a new mental healthcare system everyone can access.
About the role
What You’ll Do...
Patient growth marketing
Martech & measurement
Creative systems for growth
Cross-marketplace levers
Team building
Partner cross-functionally
You’ll Be a Great Fit If You…
- Have deep expertise in growth marketing with explicit experience in Google, Meta, and OTT/OLV channels.
- Have led lifecycle marketing teams and understand how best to deploy email, SMS, and push channels.
- Bring strong martech and attribution experience, including build vs. buy decisions and measurement frameworks (attribution, incrementality, MMM).
- Have partnered closely with Engineering and Product, operating as one team with shared outcomes.
- Have experience deploying AI-forward marketing strategies and maintain personal interest in AI-native marketing stacks.
- Communicate clearly and simply, translating complex performance marketing topics for non-experts, executives, and boards.
- Can build strategies grounded in business outcomes and understand tradeoffs across product, engineering, and operations.
- Have hired and led growth marketing teams of 20+ and built 0→1 systems at scale.
- Work effectively with diverse cross-functional partners across analytics, finance, sales, creative, product, and engineering.
Compensation and Benefits
Benefits offered include
- Equity compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-home stipend
- Therapy reimbursement
- 16-week parental leave for eligible employees
- Carrot Fertility reimbursement and membership
- 13 paid holidays + company holiday break
- Flexible PTO
- EAP
- Training and professional development
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem - across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.
Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.
Headway participates in E-Verify. To learn more, click here.
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem - across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.
Headway participates in E-Verify. To learn more, click here.
A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.
Not included in the source posting: qualifications.
Skills
Who can apply
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