Head of Creative Strategy for a US DTC Company
Paired
United StatesPosted 2 days agoDiscoveredMatch locked
RemoteFull TimeMarketing
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Our client
We are looking for a highly experienced Creative Strategist to join agrowing DTC e-commerce brand,
This is not an entry-level role.
We are specifically looking for someone with strong experience working with larger DTC/e-commerce brands who can integrate into the role quickly without requiring heavy training or onboarding. We want someone who can bring new ideas, systems, experience, and insights into the company.
We offer
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Strong compensation structure
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Significant opportunity for growth
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Freedom and flexibility
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A transparent and open work culture
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A tight-knit team environment
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We need someone who deeply understands
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Customer psychology
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Product positioning
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Direct response marketing
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Creative strategy
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Consumer behavior
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Trend analysis
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Data interpretation
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You should know how to turn
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customer psychology
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product understanding
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You should have strong experience with
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Meta/Facebook Ad Manager
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Northbeam
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Triple Whale
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DTC attribution/data analysis
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UGC strategy
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AI creative concepts
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Static ads
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Script writing
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Creative testing systems
You must understand how to analyze ad/account data and translate that data into actionable insights for the creative team on a weekly basis.
Your Responsibilities
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Lead and manage the Creative Strategy department
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Eventually Host weekly creative/performance meetings
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Review learnings with the team
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what’s working
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what’s not working
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what needs improvement
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Work closely with
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the CEO
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media buying agencies
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creative agencies
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editors
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creators
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strategists
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Develop creative systems, workflows, SOPs, and testing structures for the client
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Train and mentor creative strategists
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Create and review
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hooks
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concepts
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scripts
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UGC ideas
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AI concepts
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static concepts
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performance angles
- Analyze competitors and other successful brands to identify opportunities and winning trends we can adapt for our product
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The ideal person
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Has worked with successful DTC/e-commerce brands
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Understands direct response advertising deeply
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Understands how to scale brands creatively
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Has strong communication and leadership skills
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Can teach and explain ideas clearly to team members
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Is ambitious and growth-oriented
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Has strong initiative and creativity
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Understands brand identity and customer psychology
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Knows how to combine data with creativity
Our demographic is primarily older women/homeowners, so understanding this audience is extremely important. You must understand:
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the customer
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the product
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the emotional drivers
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Benefits
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Work with an in-house DTC scaling brand
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Remote work
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Flexible hours
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Full-time role, contractor basis (1099)
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Strong compensation level for the right talent
Originally posted on Himalayas
Skills
artificial-intelligence
Who can apply
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