Head of Brand
Cyclops
United StatesPosted 6 days agoDiscoveredMatch locked
RemoteFull TimeMarketing
Head of Brand
Payments infrastructure · Full-time · Remote-first with travel
Role Overview
There are a million stablecoin companies. No one is the best at everything. Cyclops offers all the benefits of other leading stablecoin platforms (by fully integrating them), while complementing their weaknesses (each of which have many). This only matters if the leaders in the payments industry understand this.
We are looking for a Head of Brand to own how Cyclops establishes itself in the world as the leader in stablecoin solutions for payments companies, across our digital presence, every conference, and every interaction with the payments ecosystem. This is a senior individual contributor role with a mandate to constantly identify, generate and own opportunities to move Cyclops to the #1 position when payments companies work on stablecoin solutions.
To be qualified, you must be a payments industry pro, who understands how these companies operate inside and out, from their partnerships and geographic foci, to their internal processes for decision-making and product development.
You will be responsible for owning thought leadership strategy, grow our digital presence (primarily in terms of SEO and AIO), drive our presence at the top payments conferences worldwide, and ensure that Cyclops is the name that comes up when PSPs, networks, and acquirers think about who they want to build with.
This role requires someone with deep payments experience, who has lived inside of a leading payments company or one of the top platforms they partner with. If you have not worked at a payments orchestrator, PSP, network, acquirer, or a platform whose primary function is foundational to how payments companies operate, this is likely not the right role.
Key Responsibilities
- Brand - messaging hierarchies, visual systems, tone of voice, and overall positioning. Own and evolve these as Cyclops grows.
- Thought leadership - content strategy, POV development, white papers, reports, bylines, and executive visibility across the payments press and conference circuit.
- Field marketing - end-to-end ownership of our presence at payments conferences worldwide. You will know which events to attend, which to skip, how to work the room, how to get the most out of sponsorships, and how to build relationships with event organizers that give Cyclops access others do not have.
- Digital brand presence - website brand expression, SEO strategy, AIO/GEO positioning, and how Cyclops appears across organic and AI-driven search. You will understand what it means to rank in 2025 and beyond, not just 2019.
- Marketing analytics - own the measurement framework for brand. You will define what good looks like, track it, and report it clearly to leadership.
- Analyst and press relations - build company relationships with payments analysts, journalists, and influencers who shape how the industry thinks.
- Partner and client co-marketing - work with our clients and partners to develop co-branded content and activations that extend Cyclops ' reach.
The Payments Conference You Know Cold
You have informed opinions on leading events like those listed below. You know organizers and which companies invest heavily and why. You know the floor plan. You know which side of the room to be on and which cocktail party is worth staying late for:
- Money20/20 (US and Europe)
- Fintech Meetup
- Token 2049
- MAG
You have a view on which of these move the needle for a company at our stage and which are vanity. You will build our annual conference calendar from scratch and defend every line item.
Required Qualifications
- Ready to roll up your sleeves. This job description was written by our founders. We founded, scaled and sold a company in 2022 to Shift4. We've never been hungrier. Our most senior people outwork our junior people by a wide margin. You will be building a brand, not taking one over and overseeing others to keep trains running on time.
- Our ideal candidate has worked at one or more of: a payments orchestrator (Spreedly, Primer, Gr4vy, IXOPAY, Corefy, CellPoint Digital, or equivalent), a PSP, a network, an acquirer, or a payments-first platform whose clients are payment companies.
- Deep familiarity with the payments conference circuit - not simply as an attendee, but as someone who has planned, staffed, and owned event strategy and execution.
- Strong grasp of digital brand and SEO/AIO in a B2B context. You understand how AI search is changing discoverability and you have strong strategies for how to win.
- Deep understanding of consumer psychology. Social proof, emotional triggers, trust, authority, etc. You can make everything more effective, from booth messaging, to a hero page, to a pitch deck or an annual report. These documents are not simply accurate and consistent with the brand, but they are striving to earn the interest and trust of our audience.
- A network in payments. You know people. They know you.
What We Do Not Want
- Marketing generalists with no payments experience. Industry knowledge is the baseline, not a nice-to-have.
- Agency or consulting backgrounds without in-house payments operator experience.
- Leaders who manage from a distance. This role requires hands-on execution alongside strategy.
- Anyone whose definition of field marketing is "booking the booth." We need someone who thinks about field marketing as a revenue and relationship function.
Reporting Structure
You will report directly to Co-Founder Pat Duffy, who has a decade of experience in marketing and brand - turning their last startup from unknown into market-leader.
Compensation and Benefits
We believe great people do their best work when they're supported both professionally and personally. As a U.S. team member, you'll receive competitive pay and a benefits package designed to support your health, well-being, and life outside of work. This includes medical, dental, and vision coverage, paid time off, company holidays, and other perks that help you thrive in and out of work.
Additional Benefits
- Company issued laptop
- Technology Accessories
- Annual In-Person Full-Team Meetup
How To Apply
Please include a short note with bullet points - not a cover letter - briefly describing:
- Your payments industry experience
- Conferences you have owned
- What you believe will move the needle most for growing the Cyclops brand in the payments industry.
*The founders will read your submission, so take advantage of the opportunity to stand out.
About Cyclops
Cyclops is the first stablecoin and crypto infrastructure platform built exclusively for the payments industry. With low and no code solutions, Cyclops is the fastest way for payments companies to bring crypto and stablecoin offerings to market. Founded by crypto and payments industry veterans who built crypto solutions for Shift4, Cyclops enables crypto acceptance, stablecoin settlement and stablecoin payouts for payments companies.
Cyclops has raised a seed round and, more recently, a $20M Series A to accelerate the growth of the most complete stablecoin platform. We move fast, we think rigorously, and hold ourselves to the highest standard in the industry.
Cyclops Culture
Don't join Cyclops if you're looking for a typical 9-5. The culture we've built is one of first-principles thinking and relentless execution. We wake up every day excited to deliver great products worthy of the world's best companies. Everyone who works at Cyclops must have a founder mindset, where no problem is too big to solve.
Originally posted on Himalayas
Skills
seoartificial-intelligence
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