GTMC-Omnichannel Field and Event Engagement Capabilities Manager-Shanghai

Strategic Context

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing Progress to make a real impact on millions of patients around the world.

The GTMC organization drives best-in-class capabilities across the board, bringing value and excellence to our commercial operations across our portfolio, while propelling the modernization of Sanofi. GTMC aims to:

• Centralize Go-to-Market excellence and operational tasks across GBUs.

• Standardize best-in-class capabilities with strengthened global support and verticalization within GTMC from local to global.
• Define clear ways of working and bring clarity on interfaces with GBUs, Digital, and executional support on commercial operations from Sanofi Hubs to optimize process excellence and efficiency.

Sanofi Greater China is navigating a period of profound and accelerating transformation. China's pharmaceutical landscape is undergoing significant evolution, driven by shifting norms around healthcare professional (HCP) engagement and rapidly changing market dynamics. In this context, sustaining commercial effectiveness requires a fundamental reimagining of how sales representatives and events connect with healthcare professionals - moving decisively away from a

that equips sales representatives with structured approaches, toolkits, and best practices for orchestrating integrated customer journeys combining:

• Traditional face-to-face visits (optimized for quality, relevance, and personalization)
• Remote and virtual engagement modalities (e.g., virtual consultations, webinars, digital presentations)
• Asynchronous digital touchpoints (e.g., personalized content delivery, WeChat-based interactions)
• Event-based touchpoints that connect seamlessly with ongoing rep-led engagement

•

required for effective adoption of new rep engagement standards and models at country level; engage frontline managers and field teams as key change agents to accelerate adoption and embed new behaviors.

Ways of Working

• You will be a member of the

within the Greater China GTMC organization, reporting to the Omnichannel Campaign Capabilities Lead.

• You will collaborate with China GBU, Omnichannel, Digital, and global teams to align Events and rep-led HCP engagement priorities in line with Brand and GTM Transformation strategies, to achieve Campaign-driven and field-driven Customer Journey Omnichannel orchestration.

• You will build strong partnerships with

, with a clear delineation of responsibilities: this role owns business model design, standards, and transformation execution; Digital owns platform and tool development. Close collaboration between both parties is essential to ensure business strategy is effectively translated into digital solutions.

• You will foster partnerships and close collaboration between cross-functional teams (Marketing, Medical, Field Force, GTMC, Digital, LEBI, Communications, Regulatory, Procurement, Finance, P&C) and global teams, while driving structured ways of working to provide maximum value and efficiency to business teams.

• You will collaborate closely with

, with evidence of driving field-level behavior change

• Deep understanding of

and evolving policies impacting HCP engagement and sales representative activities

• Demonstrated experience in

, territory management, or sales effectiveness programs

• Solid understanding of the

, processes, and related digital landscapes, tools, and platforms

• Proven ability to thrive in fast-paced engagements and matrix organizations/project teams
• Strong project management and team leadership experience to drive Omnichannel acceleration in line with business needs and strategy
• Ability to lead change while achieving business goals and objectives; act for change - challenge the status quo - be persistent and resilient

- e.g., AI-powered chatbots, predictive analytics for HCP targeting, intelligent content generation, or AI-driven recommendation engines

• Experience with

• Background in

programs

• Marketing or Brand management experience within the pharmaceutical industry

Technical Knowledge

•

and related Event and HCP engagement regulations in China

• Familiarity with

frameworks to track and optimize engagement effectiveness

• Understanding of

, including CRM/SFA systems, digital event platforms, and analytics dashboards

• Knowledge of

Engages others through active communication; demonstrates a high-level drive, passion, and ambition for maximum impact; resourceful and well-developed time management skills; helps teams prioritize tasks and plan workloads to optimal effect and efficiency; strong relationship builder; seeks out win-win opportunities against shared goals

Personal Characteristics

• Accountability and ownership mindset

• Stress management and resilience under ambiguity
• Fast learner with a growth mindset and a constant drive for improvement
• Self-starter with a resourceful, pragmatic, and value-add approach
• Agile, customer-oriented, and goal-driven
• Strong listening skills and empathy to understand the needs and objectives of different businesses and stakeholders

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