
Growth Marketing Director
About Nabla
The Role
Responsibilities
• Lead and execute digital-first programs that attract, convert, and nurture leads through the customer journey.
• Set up and scale our email marketing from scratch: build and automate lifecycle email journeys including onboarding, re-engagement, and nurture flows, using segmentation, behavioral triggers, and continuous A/B testing to boost engagement and conversion.
• Launch, manage, and continuously improve performance campaigns on social media and search platforms that are perfectly tailored to the right audiences and personas.
• Design and grow targeted ABM programs to connect meaningfully with decision-makers in our highest-value accounts.
• Brief and collaborate with design and content teams to create high-converting ad creatives, landing pages, and email assets that reflect Nabla's brand and resonate with target personas.
• Orchestrate integrated marketing campaigns around product launches, events, and key initiatives making sure every touchpoint feels on-brand and consistent.
• Run A/B tests and experiments to optimize conversion across ads, landing pages, and emails and turn learnings into growth.
• Own growth analytics and campaign performance tracking the metrics that matter (CAC, CPL, ROAS, LTV, conversion rates, email engagement, etc.) and use this datas to constantly improve lead quality and ROI.
• Dig deep into data, market trends, and customer insights to uncover fresh growth opportunities and turn them into concrete action.
• Work closely w/ sales, customer success, and the marketing team to align on strategy and drive results together.
Qualifications
We are seeking candidates with:
• 5-8+ years of experience in growth, performance, or campaign marketing in B2B SaaS or digital health with a strong track record of launching and scaling high impact acquisition and retention programs.
• Hands-on and strategic marketer with deep experience in marketing automation platforms (Hubspot, Marketo, Pardot, Mailchimp) and CRM systems such as Salesforce with the ability to build and launch marketing campaigns from the ground up, from strategy through to execution.
• Strong understanding of lead generation strategies, conversion optimization and pipeline attribution.
• Ability to analyze data and translate insights into actionable strategies.
• A self-starter mentality, with proven ability to thrive in fast-paced start-up environments.
• Excellent communication, project management, and collaboration skills.
• Team player who collaborates seamlessly with Sales, Marketing, Customer Success and external partners to align campaigns with broader business priorities.
• Bonus: Experience marketing to healthcare providers or enterprise health systems
Candidates must be currently authorized to work in the United States and must be able to maintain authorization to work in the United States without requiring employer sponsorship, now or in the future. For this role, the Company is not able to sponsor, transfer, or extend employment-based visas or other work authorization.
Benefits
Compensation, Equity & 401k
Comprehensive Health Plans
Time Off
Health Comes First
Parental Leave
Remote-friendly
Trust & accountability
Life at Nabla
Our Values at Nabla
Every day is a new chance to excel
Stay humble
Feedback is a gift
Committed to diversity
Diversity & Inclusion
Skills
Who can apply
The employer didn't state any visa, work authorization, citizenship or clearance requirements in this posting. Confirm with the employer before applying.
Read automatically from the employer's posting text. Always confirm with the employer — requirements can change after a job is published.