Growth Lead, Northeast Asia

• Own the

, with a strong focus on measurable business outcomes, including user acquisition, activation, trading activity, retention and revenue.

• Develop a deep understanding of

, including Spot, Derivatives, Earn, Copy Trading, Trading Bots, VIP products and other key trading tools, and identify which products and features can become meaningful growth drivers in each market.

• Build and execute

based on local user behavior, competitor dynamics and market opportunities rather than relying primarily on brand campaigns or offline events.

• Work closely with

to translate product capabilities into user acquisition, conversion and monetization opportunities.

• Use data to understand the full user funnel, identify growth bottlenecks and continuously optimize campaigns, product positioning, incentives, conversion journeys and user segmentation.

• Understand and effectively use different

, including performance marketing, CRM, lifecycle marketing, referral, affiliate, KOL/influencer channels, promotions and incentive mechanisms.

• Develop clear user segmentation strategies across retail traders, active traders, high-value users and other relevant customer groups, and design differentiated product propositions and growth strategies for each segment.

• Act as the

to global Product teams by identifying product gaps, competitive disadvantages and emerging user needs, and help prioritize opportunities that can materially improve growth.

• Conduct structured analysis of competitors, including their products, pricing, incentives, campaigns, user journeys and growth mechanisms, and translate insights into actionable recommendations.

• Establish clear KPIs and measurement frameworks for major marketing initiatives, with strong accountability for their impact on product adoption and business growth.

• Develop market-specific GTM strategies with appropriate consideration for

, working closely with relevant internal stakeholders.

• Build scalable growth playbooks that can be tested in individual NEA markets and expanded when proven successful.

You should understand how centralized exchanges work and be familiar with major trading products, user journeys and the competitive landscape.

• Strong

- able to understand why users choose one product over another, identify product-market gaps, and translate product capabilities into compelling growth propositions.

• Highly

. Comfortable using data to diagnose problems, prioritize opportunities and measure whether marketing initiatives actually contribute to user and revenue growth.

• Strong understanding of

, including performance marketing, CRM/lifecycle marketing, referral, affiliate, KOL channels, promotions, incentives and conversion optimization.

• Proven experience driving

, rather than primarily managing branding, communications, events or community activities.

• Strong understanding of crypto user behavior, particularly active traders and high-value users. Direct crypto trading experience is highly desirable.

• Ability to work cross-functionally with

and influence priorities without relying on direct reporting lines.

• Strong market judgment and awareness of how growth strategies may need to differ across regulatory and market environments.

• Ability to balance

, including appropriate user segmentation, targeting, communication and channel strategies.

• Strong analytical capability in market research, competitive analysis, funnel analysis and campaign performance.

• Strong communication and leadership skills, with the ability to turn complex product and market insights into clear priorities and executable plans.

• Experience in major North East Asian crypto markets is highly preferred.

• Fluency in 1 or more NEA Language and English.

Success in this role is not measured primarily by the number of campaigns, events or impressions generated.

We expect this leader to demonstrate measurable impact on:

• Product adoption and active users

• Trading activity and revenue

• Acquisition and activation efficiency

• User retention and reactivation

• Conversion of high-potential user segments

• Successful adoption of priority products in NEA

• Identification and closing of meaningful product and market gaps

• Effectiveness of collaboration between Marketing, Product and Business teams

• Competitive total compensation package

• L&D programs and Education subsidy for employees' growth and development

• Various team building programs and company events

• Wellness and meal allowances

• Comprehensive healthcare schemes for employees and dependants

• More that we love to tell you along the process!

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