Global HCP Marketing Lead, Duvakitug (IBD)

: Global HCP Marketing Lead, Duvakitug (IBD)

• Location: Cambridge, MA

Strategic Leadership

• Own the global HCP marketing strategy for duvakitug in IBD across prelaunch and launch, grounded in treatment-landscape, competitive, and customer insights
• Align cross-functional partners (Medical Affairs, Market Access, Patient Advocacy, Market Research) and key markets (notably US, Japan) on integrated, locally adapted execution
• Act as the thought leader on IBD HCP marketing for senior leadership

HCP Segmentation & Targeting

• Build and refine HCP segmentation (prescribing behavior, specialty, patient mix, engagement preferences) to guide targeting and resource allocation
• Translate segmentation into actionable, omnichannel campaign plans, adjusting as the HCP landscape evolves

Disease Awareness, KOL & Advisory Strategy

• Design disease-state awareness campaigns and educational content to close HCP knowledge gaps in IBD diagnosis and management
• Lead the commercial KOL engagement strategy (identification, mapping, cultivation) and partner with medical societies/patient advocacy to extend reach
• Plan and facilitate Advisory Boards and Strategic Steering Committees, synthesizing input into strategic recommendations
• Build lasting, trust-based KOL relationships supporting brand advocacy

HCP Campaigns, Messaging & Agency Management

• Develop evidence-based messaging and integrated omnichannel campaigns (digital, in-person, hybrid) for gastroenterologists, IBD specialists, and other prescribers
• Oversee promotional/non-promotional materials, ensuring regulatory, legal, and medical compliance
• Lead the Agency of Record relationship end-to-end: briefs, budget, performance evaluation, and fostering an agile, high-performing partnership

Omnichannel Innovation & Insights

• Design seamless, personalized omnichannel HCP experiences, applying AI and analytics to targeting, personalization, and channel optimization
• Pilot emerging digital tools (AI, predictive analytics, virtual platforms) to keep duvakitug's HCP program at the industry forefront
• Partner with Market Research and Competitive Intelligence to build a continuous insights framework informing strategy, messaging, and campaigns

Performance, Budget & Cross-Functional Partnership

• Define KPIs and measurement frameworks to track campaign, engagement, and brand performance; report insights to senior leadership
• Manage HCP marketing budgets with rigor and accountability
• Serve as marketing liaison to Medical Affairs (scientific accuracy), Market Access (value messaging), and Patient Advocacy (patient voice integration)
• Partner with Teva counterparts to ensure alignment and consistent execution across Sanofi and Teva markets

• Bachelor's degree in Life Sciences, Marketing, Business, or related field; advanced degree (MBA, PharmD, or PhD) preferred
• 8+ years of Progressive pharmaceutical/biotech marketing experience, including HCP marketing in specialty care - gastroenterology, immunology, or related therapeutic areas preferred
• Experience leading prelaunch and launch marketing for innovative therapies, including building marketing capabilities from the ground up
• Strong grasp of omnichannel marketing and digital HCP engagement, with experience applying AI technologies in pharmaceutical marketing
• Experience planning/facilitating advisory boards and strategic steering committees, and engaging KOLs in a commercial context
• Proven agency management skills (briefing, budget oversight, performance management)
• Solid knowledge of pharmaceutical regulatory and promotional review processes
• Demonstrated ability to build strategic marketing plans and translate them into actionable, measurable campaigns
• Background in gastroenterology, IBD, or related inflammatory/autoimmune and biologics markets, with familiarity with the IBD treatment landscape (standard of care and emerging therapies) preferred
• Experience navigating complex specialty-care treatment landscapes
• Track record of successful disease awareness campaign development and execution
• Global marketing experience across diverse markets/cultures, including the US and Japan

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.

Sanofi US Services and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic pr otected by law. All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.