Ganey Law Group - Head of Growth Marketing

Click here to watch the video from the founder of Ganey Law Group. We're an immigration law firm with offices in DC and Arizona, serving both individual and business clients. Immigration work is personal. For every client, their case is the biggest deal in their life. That shapes how we work. We're people-oriented, generous, chill, and we do things well. People stick around. Over the next 12 months we're growing a lot. We're planning to acquire other law firms - expanding Arizona significantly to service more business clients, and likely acquiring something in Florida. We're becoming a medium-sized firm with a real footprint. We're growing organically already, but we're half-assing the marketing side because it's not the founder's zone of genius. We want a proper marketing engine so we can help more people and hit the flywheel across offices. We're looking for a Head of Growth Marketing. Someone who brings senior strategic marketing leadership - who can own the strategy, ideate proactively, measure results, and shape the brand as we grow and acquire other law firms. Right now the founder is coming up with ideas himself and the existing marketing person is strong on execution but not on strategy or brand taste. 📋 Own marketing strategy across content, digital acquisition, SEO, paid, and conversion 💡 Proactively ideate - propose what to do, how to test it, how much to allocate, and how to measure it

✏️ Define and control the brand voice and taste across everything the firm produces (B-roll for videos, toning down AI-drafted content) 🤝 Work closely with the founder - check in, get input, then execute alongside the existing marketing person who handles implementation 📦 Build a coherent marketing engine that can scale across multiple offices (DC, Arizona, likely Florida) as the firm acquires other law firms

3-4 hours of overlap with the team is expected.

✅ Senior growth marketing experience (roughly 5-7+ years) ✅ Strategic thinker who can ideate, propose plans, and measure results - not just execute ✅ Hands-on operator who wants to build, not just direct from above ✅ Strong brand and taste sensibility - able to shape a premium, clean, Apple-like feel without being stuffy ✅ Data-driven - able to measure and report on marketing performance ✅ Able to market to both B2C and B2B audiences

⭐ Design or artistic background (helps with brand taste) ⭐ Affinity for premium or hospitality-style brands (hotels, Apple, high-end makeup brands) - someone inspired by creating a great guest-like experience The ideal candidate is self-directed. You take some direction and run with it, checking in occasionally. Proactive and opinionated, willing to push back and propose plans. People-oriented and warm - the firm deals with clients going through emotionally heavy immigration issues. Someone who wants to stick around long-term fits best. The team is young, energetic, and chill.

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