Senior Performance Marketer (Full Remote - Spain)

[CEO]

• 10+ years in Tech Executive Leadership

• Co-Founder Mad Paws Holdings (from 0 to IPO)

• Forbes 30 under 30 + Deloitte TechFast50 ’22 & ‘23

[Co-founder & CTO]

• 10+ years as CTO / COO (web2/web3), 3 years in AI/LLM

• Serial-entrepreneur: MTK Digital (exited / 0->$20m revenue) and Zipchat (AI Chatbot for E-commerce brands)

[Co-founder & CMO]

• 8+ years in Customer Acquisition & E-commerce Growth

• Serial-entrepreneur: Curatible (sold to Blackstone) and MTK Digital (exited / 0->$20m revenue)

[CFO/Legal]

• 25+ years in Finance, Strategy, M&A

• Ex-CFO/M&A @Curatible (exited to Blackstone)

• Ex-President of the Board @SotremoSA (exited)

• Co-founder/CFO @SoftOne (exited)

• Take the lead on one or two paid acquisition channels (e.g., Meta, TikTok, Google, etc.), with potential to expand scope based on performance

• Contribute to building scalable acquisition funnels, from execution to iteration, with aggressive growth targets in mind

• Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV

• Monitor performance daily using tools like Voluum, GA4, and internal dashboards

• Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior

• Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves

• Own the creative briefing process: define hooks, formats, and angles based on performance patterns

• Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages

• Implement systems to reduce creative fatigue and increase speed of testing

• Build strong relationships with traffic sources and negotiate premium placements and custom deals

• Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria

• Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly

• Identify opportunities to streamline acquisition processes through automation and internal tools

• Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently

• Scale existing campaigns to 3x+ budget while maintaining CAC/ROAS goals

• Contribute to growing the user base from 30M to 100M users in the next 12 months

• Execute 0-to-1 testing in new channels

• Improve conversion through landing page testing and funnel iteration

• Own both creative input and analytical feedback loops

• 4–10+ years in performance marketing or user acquisition

• Proven track record managing $300K to $1M+/month in paid media spend

• Full ownership of campaign execution, results, and optimization

• Experience with Meta, TikTok, Snapchat, ASA, or native platforms

• Analytical fluency: GA4, Voluum, tracking setups, dashboards

• Strong creative instincts: can write briefs, analyze hooks, and iterate fast

• Experience optimizing landing pages and funnel conversion

• Past exposure to subscription models and CAC/LTV frameworks

• Experience in sensitive or regulated verticals (e.g. dating, femtech, telehealth)