Sales Director - Gaming, Esports & Sports Partnerships (UK & Europe)

This is not a traditional media sales role. You will lead the direct sales strategy for Better Collective's gaming and esports portfolio, leading the development of long-term partnerships across brands including:

• FUTBIN

• HLTV

• Dust2

Working closely with the Director of Ad Sales UK & Europe, Product, Editorial and Marketing teams, you will develop new commercial propositions that move beyond traditional display advertising into premium sponsorships, partnerships, tournaments, branded content and audience-led solutions. You'll have a genuine passion for sport, gaming and fan culture, with a deep understanding of how modern sports audiences engage across gaming, esports, creators and digital communities.

• Develop and execute Better Collective's gaming and esports commercial strategy across UK & Europe.

• Identify new revenue opportunities across gaming, technology and youth-focused categories.

• Build scalable commercial products that go beyond traditional advertising.

• Develop annual category strategies for gaming and esports.

You will already have senior relationships with:

• Gaming publishers

• Console manufacturers

• PC hardware brands

• Technology companies

• Telecommunications

• Energy drinks

• The Big Six global agency holding groups

• Agencies specialising in gaming

Own a pipeline of strategic partnerships worth six and seven figures.

Develop integrated commercial solutions including:

• Tournament sponsorships

• Creator partnerships

• Premium video

• Live activations

• Community programmes

• Product launches

• Audience Intelligence solutions

• First-party data partnerships

Work closely with:

• Editorial

• Product

• Marketing

• Data

• Sales

• Operations

to develop commercially-led products from inception.

Identify opportunities to create:

• New sponsorship products

• New gaming IP

• Premium commercial franchises

• Recurring revenue opportunities

• Pan-European partnership programmes

Within 12 months you will have:

• Established relationships with Europe's leading gaming advertisers

• Secured multiple premium strategic partnerships

• Increased average deal values significantly

• Built a repeatable gaming GTM framework

• Developed recurring sponsorship products

• Positioned FUTBIN and HLTV as premium commercial assets

• 8+ years in commercial media sales, partnerships or sponsorship

• Strong gaming and esports industry experience

• Proven track record selling premium partnerships

• Experience working with agencies and direct brands

• Strong understanding of gaming audiences

Existing senior relationships with companies such as:

• EA SPORTS

• PlayStation

• Xbox

• Logitech

• Red Bull

• Intel

• Samsung

• ASUS

• NVIDIA

• Razer

• Secretlab

• Alienware

• SteelSeries

• HyperX

• Corsair

• Ubisoft

• Riot Games

• Epic Games

You are:

• A genuine passion for sport, gaming and esports

• A strong understanding of modern fan culture and digital communities

• Strategic commercial thinking

• A consultative approach to partnership selling

• Exceptional relationship-building skills

• An entrepreneurial mindset with a passion for creating new commercial opportunities

• Strong storytelling and presentation skills

• Excellent negotiation and influencing ability

• The ability to collaborate across editorial, product, marketing and commercial teams