Global Patient Marketing Lead
Job title
: Global Patient Marketing Lead
- Location: Cambridge, MA
About the Job
based in Cambridge
Global Indication Lead for IgG4-RD
About Sanofi
Main Responsibilities
Patient Strategy & Insights
- Develop and lead the
global patient marketing strategy
for rilzabrutinib in IgG4-RD, translating deep patient insights into impactful prelaunch initiatives that address unmet needs across the patient journey
- Conduct and synthesize
patient research and journey mapping
to identify key barriers, touchpoints, and opportunities — from symptom onset and diagnosis through treatment decision-making
- Champion the
patient voice
across the global brand team, ensuring patient perspectives meaningfully inform brand strategy, messaging, and program development
Disease Awareness & Patient Education
- Design and execute
disease awareness campaigns
targeting IgG4-RD patients and caregivers, addressing the significant diagnostic delays and knowledge gaps that characterize this rare disease
- Develop
patient education resources
that build understanding of IgG4-RD, treatment options, and the potential role of rilzabrutinib — ensuring content is accessible, accurate, and culturally relevant across global markets
- Partner with Medical Affairs and Patient Advocacy to ensure all patient-facing content is scientifically sound and aligned with the overall brand narrative
Patient Advocacy & Community Engagement •
Liaise with Public Affairs and Patient Advocacy
to align patient marketing initiatives with broader advocacy strategy and ensure coordinated engagement with patient advocacy organizations and community stakeholders in IgG4-RD
- Collaborate with Public Affairs and Patient Advocacy to
translate advocacy insights into patient marketing programs
, ensuring patient community feedback shapes disease awareness campaigns and educational resources
- Serve as the
marketing interface
with patient advocacy groups, supporting the development and execution of co-created initiatives that engage and empower the IgG4-RD patient community
Digital & Omnichannel Patient Engagement
- Own the
digital patient engagement strategy
, developing an omnichannel approach that meets patients and caregivers where they are across digital, social, and community platforms
- Drive the development of a
patient-facing digital platform or resource hub
for IgG4-RD, providing disease education, support resources, and community connection ahead of launch
- Establish
KPIs and measurement frameworks
to evaluate the reach, engagement, and impact of patient marketing programs
Cross-Functional Leadership & Affiliate Support
- Serve as the
global patient marketing lead
within the cross-functional brand team, collaborating closely with HCP Marketing, Medical Affairs, Market Access, Market Research, Regulatory, Communications, and Public Affairs
- Partner with
country affiliates and affiliate marketing teams
to adapt global patient strategies for local market needs, ensuring consistent messaging while enabling market-specific execution and supporting local patient engagement initiatives
- Work with
Market Research
to design and execute patient research initiatives that inform strategy development, messaging refinement, and program optimization
- Work with agency and vendor partners to deliver
innovative, best-in-class patient programs
About You
8+ years of marketing experience
in the pharmaceutical or biotechnology industry, with a strong track record in patient marketing, rare disease, or specialty care
- Demonstrated experience developing and executing
global or multi-market patient marketing strategies
- Deep understanding of the
patient journey
in rare or complex diseases, with experience translating patient insights into actionable marketing programs
- Strong
cross-functional leadership
skills with the ability to influence without authority across global teams and country affiliates
- Excellent communication and storytelling skills, with the ability to translate complex scientific concepts into compelling patient-friendly narratives
- Experience in
prelaunch or launch environments
strongly preferred; rare disease or autoimmune/immunology experience a plus
- Ability to travel internationally as required
Why Choose Us
- Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Sanofi US Services and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
#GD-SG #LI-GZ #LI-Hybrid #vhd
Pursue progress , discover extraordinary
Not included in the source posting: benefits.
Skills
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