Director of Product Marketing

The Director, B2B Product Marketing leads strategy and commercialization for Teladoc Health 's enterprise solutions, translating product capabilities, clinical outcomes, buyer needs, and market dynamics into differentiated positioning and go-to-market strategies. This leader connects Product, Marketing, Sales, Clinical, Client Management, and other client-facing teams to ensure solutions are clearly positioned, commercially ready, and tied to member and business outcomes. Reporting to the Head of Product Marketing, this role advances B2B priorities within the broader B2B2C strategy. Success requires simplifying complexity, influencing senior stakeholders, and turning insight into actionable narratives, plans, and tools.

Key responsibilities

• B2B positioning and narrative:

Own positioning, value propositions, and messaging for priority enterprise solutions, segments, and buyers. Translate complex capabilities into clear customer value and align messaging across customer-facing teams. •

• Clear, differentiated positioning aligned to the broader portfolio.
• Scalable sales assets that strengthen enterprise buyer conversations.
• Faster launches with clear readiness, ownership, and measurable outcomes.
• Insights that shape product, commercialization, and growth decisions.
• Stronger links between buyer value, member outcomes, and acquisition, renewal, and expansion.
• Product Marketing recognized as the bridge between product strategy, customer needs, growth, and member value.

• 8+ years in marketing, including significant B2B product marketing, go-to-market strategy, commercialization, or solution marketing experience.
• Enterprise buyer fluency, with demonstrated experience marketing complex products or solutions and navigating multi-stakeholder buying processes.
• Proven ability to develop differentiated positioning, value propositions, messaging frameworks, and core commercial enablement assets.
• Track record leading product launches and commercial readiness across complex, cross-functional organizations.
• Experience using market research, voice-of-customer inputs, and competitive intelligence to shape positioning, roadmap inputs, and commercialization strategy.
• Strategic and hands-on leader who can connect narrative, enablement, launch readiness, customer value, and measurement to business outcomes.
• Healthcare, digital health, benefits, insurance, technology, or other regulated, multi-stakeholder industry experience preferred.
• Excellent storytelling, executive communication, stakeholder management, influence, and decision-framing skills.

• Bachelor's degree required; advanced degree preferred.

• Potential of <10% travel required.

The base salary range for this position is $170,000 - $185,000. In addition to a base salary, this position is eligible for a performance bonus and benefits (subject to eligibility requirements) listed here: Teladoc Health Benefits 2026. Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions. We follow a Flexible Vacation Policy, intended for rest, relaxation, and personal time. All time off must be approved by your manager prior to use. You will also receive 80 hours of Paid Sick, Safe, and Caregiver Leave annually. This applies to full-time positions only. If you are applying for a part-time role, your recruiter can provide additional details. As part of our hiring process, we verify identity and credentials, conduct interviews (live or video), and screen for fraud or misrepresentation. Applicants who falsify information will be disqualified. Teladoc Health will not sponsor or transfer employment work visas for this position. Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.

• Teladoc Health is transforming how better health happens. Learn how when you join us in pursuit of our impactful mission.

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that empower you to grow, lead, and make a difference.

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where fresh ideas are valued as we increase access to care in new ways.

• Enjoy an inclusive benefits program centered around you and your family, with tailored programs that address your unique needs.

• Explore candidate resources with tips and tricks from Teladoc Health recruiters and learn more about our company culture by exploring #TeamTeladocHealth on LinkedIn.

As an Equal Opportunity Employer, we never have and never will discriminate against any job candidate or employee due to age, race, religion, color, ethnicity, national origin, gender, gender identity/expression, sexual orientation, membership in an employee organization, medical condition, family history, genetic information, veteran status, marital status, parental status, or pregnancy). In our innovative and inclusive workplace, we prohibit discrimination and harassment of any kind. Teladoc Health respects your privacy and is committed to maintaining the confidentiality and security of your personal information. In furtherance of your employment relationship with Teladoc Health , we collect personal information responsibly and in accordance with applicable data privacy laws, including but not limited to, the California Consumer Privacy Act (CCPA). Personal information is defined as: Any information or set of information relating to you, including (a) all information that identifies you or could reasonably be used to identify you, and (b) all information that any applicable law treats as personal information. Teladoc Health 's Notice of Privacy Practices for U.S. Employees' Personal information is available at this link . Originally posted on Himalayas