Director, Product Commercialization & Adoption Product Readiness & Rollout (PRR) Transaction Banking Product

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

TD Securities

Pay Details:

150,000 - 185,000 CAD

This role is eligible for a discretionary variable compensation award that considers business and individual performance.

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Role Summary

The Director, Product Commercialization & Adoption is responsible for translating product strategy into successful commercialization, adoption, and business outcomes across the Global Transaction Banking portfolio.

Acting as a strategic partner to Product, Market Management, Marketing, Sales Enablement, Operations, Technology, Risk, Compliance, Legal, and client-facing organizations, this role leads commercialization strategy, stakeholder activation, market adoption, and value realization across product launches, enhancements, migrations, and strategic initiatives.

As the commercialization leader within Product Readiness & Rollout (PRR), this role bridges the gap between product development and successful market adoption by ensuring products are effectively introduced, adopted, scaled, and optimized to achieve intended business outcomes. This direction aligns with the evolution of PRR as a commercialization capability focused on adoption, launch effectiveness, and business value realization.

Key Responsibilities

Commercialization Strategy & Portfolio Leadership

• Develop and lead commercialization strategies for new products, enhancements, migrations, and strategic initiatives.
• Assess commercialization needs, stakeholder impacts, adoption requirements, and appropriate support models.
• Establish portfolio-level commercialization priorities, adoption objectives, and value realization measures.
• Advise leadership on commercialization opportunities, adoption risks, portfolio trade-offs, and strategic priorities.
• Recommend commercialization approaches based on business impact, customer outcomes, market readiness, and organizational capacity.

• Lead commercialization planning and market activation efforts associated with product launches and strategic initiatives.
• Coordinate commercialization activities across Product, Market Management, Marketing, Sales Enablement, Operations, Technology, Risk, Compliance, Legal, and client-facing teams.
• Build stakeholder alignment around launch objectives, adoption priorities, and business outcomes.
• Identify and address commercialization risks, adoption barriers, and dependencies that may impact launch effectiveness or customer outcomes.

• Partner with Product, Market Management, and Marketing teams to understand product positioning, target audiences, market strategies, and commercialization objectives.
• Monitor market trends, competitive activity, customer expectations, and emerging industry developments.
• Gather and synthesize Voice of Customer and Voice of Field feedback to identify adoption barriers, commercialization opportunities, and customer needs.
• Translate market, client, and stakeholder insights into recommendations that strengthen commercialization strategies and business outcomes.

• Define commercialization success measures and adoption objectives in partnership with Product and business leadership.
• Monitor adoption, utilization, launch effectiveness, and commercialization performance indicators.
• Identify opportunities to improve customer experience, accelerate adoption, and increase business value.
• Present commercialization insights, adoption trends, stakeholder feedback, and business outcome recommendations to leadership.
• Lead post-launch assessments and continuous improvement efforts focused on adoption and value realization.

• Influence the evolution of PRR commercialization frameworks, methodologies, and best practices.
• Establish scalable and repeatable commercialization approaches across the Transaction Banking Product portfolio.
• Champion commercialization excellence and adoption-focused thinking across products, capabilities, and strategic initiatives.
• Support the continued maturation of PRR as the commercialization capability for Global Transaction Banking.

• 10-15+ years of progressive experience in product commercialization, go-to-market strategy, product management, transaction banking, treasury management, commercial payments, product marketing, market activation, change leadership, or related disciplines.
• Demonstrated experience leading enterprise-scale commercialization, adoption, or market activation initiatives within financial services.
• Strong understanding of Transaction Banking, Treasury Management, Payments, Commercial Banking, or related financial services environments.
• Proven success influencing senior leaders and driving alignment across highly matrixed organizations.
• Experience developing commercialization strategies, adoption programs, stakeholder engagement approaches, and commercialization performance measures.
• Exceptional executive communication, presentation, and influencing skills.

The successful candidate:

• Thinks commercially and strategically.
• Understands how products move from strategy to adoption and business value realization.
• Influences across organizations without direct authority.
• Connects customer needs, market insights, and business objectives into actionable commercialization strategies.
• Operates effectively in ambiguity and brings structure to complex initiatives.
• Focuses on adoption, customer outcomes, and measurable business impact.
• Measures success through commercialization outcomes rather than project completion.