Director, CMS Agentic Commerce, GTM Focus
About Us
Job Description
Role Overview
Go-to-Market Strategy & Commercialization
- Develop and execute go-to-market strategies for Visa's Agentic Commerce initiatives across commercial payments, money movement, treasury, procurement, embedded finance, and other CMS use cases.
- Translate new products and capabilities into clear value propositions, client narratives, and commercialization plans. Define priority customer segments, target markets, and market-entry strategies.
- Partner with Product and Regional teams to drive adoption and revenue growth, developing scalable GTM playbooks for use across regions and segments.
- Use adoption metrics, customer feedback, and market signals to refine GTM strategies.
Sales Enablement & Market Readiness
- Support strategic client engagements, workshops, executive briefings, and industry events.
- Develop client narratives, competitive positioning, solution messaging, and supporting materials, including executive presentations and thought leadership that articulate Visa CMS's approach to scaling agentic commerce.
- Work with regional GTM leaders to identify customer priorities, adoption barriers, market-specific opportunities, lighthouse clients, pilots, and commercialization pathways.
- Work with Product and Solutioning teams to assess product gaps, market readiness, and client adoption pathways.
Market Validation & Opportunity Development
- Gather customer feedback and field insights to inform product priorities and roadmap direction.
- Support strategic accounts pursuing commerce and payments transformation. Facilitate ideation workshops with design partners, Design, and Product Management to develop new solutions.
- Work with the Partnerships team to evaluate emerging participants, including agentic platforms, fintechs, and payment facilitators, and identify opportunities to extend Visa's capabilities through partnerships and integrations.
- Represent Visa in client meetings, industry forums, conferences, and strategic discussions, reinforcing Visa's leadership in agent-enabled payments and commerce.
Qualifications
Basic Qualifications
- 10 or more years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/MBA/JD/MD) or at least 3 years of work experience with a PhD.
- Experience in creating vision statements and setting product goals.
- Experience in defining product strategy.
- Experience in product design.
- Experience in customer discovery and the design of new products based on that discovery.
- Experience in product execution.
- Experience in defining and leading plans to achieve product goals.
- Experience working in Agile frameworks and matrixed organizations.
- Experience in process or core banking best practices.
- Experience recruiting, growing, retaining, and leading technical talent.
- Experience collaborating in global, cross-functional teams.
- Strong commercial acumen and ability to forecast business trends.
Preferred Qualifications
- 12 or more years of work experience with a Bachelor's Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD.
- Senior product management experience in Digital, Payments, and Financial Services.
- Proven track record of launching and managing digital products for issuers.
- Deep background in issuing institutions and managing large card portfolios.
- Experience in developing or launching new solutions and managing engagement, UX, and UI transformation.
- Experience leading difficult deal negotiations and managing third-party vendors.
- Ability to structure and manage complex cross-enterprise projects and processes.
- Superior analytical and problem-solving skills with demonstrated intellectual rigor.
- Experience managing diverse teams with positive records.
- 10+ years in product strategy, corporate strategy, product management, consulting, payments, fintech, or related fields.
- Experience evaluating emerging technologies and scaling new business models; comfortable working with hypotheses and testing assumptions.
- Deep understanding of payments, commercial banking, money movement, fintech, or enterprise software ecosystems.
- Proven ability to develop business cases, growth strategies, and investment recommendations.
- Experience working across product, commercialization, and executive teams.
- Strong communication, executive presentation, and client-facing skills.
- Demonstrated success operating in highly ambiguous, zero-to-one environments.
Information for US Applicants
For roles located in the US, the estimated salary range for this position is $203,800 to $326,100 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Work Hours
Travel Requirements
Mental/Physical Requirements
Visa is an EEO Employer
Not included in the source posting: what you'll do, benefits.
Skills
Who can apply
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