Director, Brand Marketing, Sportswear
About the role
At Nike, you'll shape the future of Sportswear - connecting with consumers across EMEA through culture, creativity, and innovation at the intersection of sport and style.
WHO YOU'LL WORK WITH
As Director, Brand Marketing, Nike Sportswear (NSW), you'll lead a dedicated team whilst collaborating with senior leaders and colleagues across brand, digital, and marketplace marketing-including Nike Direct and Partner marketing-engaging with a diverse group throughout the EMEA region and globally. You'll partner closely with key marketing functions such as energy, integrated media, communications, brand creative, and sports marketing to ensure alignment and impact across every initiative.
You'll also work with cross-functional stakeholders in merchandising, sales, demand planning, finance, strategy, and product, while partnering directly with the EMEA VP GM NSW as a key stakeholder.
Your leadership style will adapt to varied daily challenges as you manage five direct reports at different experience levels. You'll foster collaboration, encourage innovative thinking, drive ideas forward, and leverage diverse expertise to deliver strategic solutions for a rapidly evolving consumer landscape.
In this role, you'll report to the EMEA NSW Marketing Senior Director, advising on strategic decisions and influencing processes to ensure plans are executed at the highest standards.
WHO WE'RE LOOKING FOR
You're an experienced marketeer who will lead a team in developing innovative marketing strategies and building strong consumer connections. You're comfortable with ambiguity, passionate about sneakers, sports, and youth culture, and dedicated to developing people. You provide balanced feedback, blend creativity with data-driven results, and ensure projects remain aligned with key metrics. Adaptable and decisive, you excel in fast-paced environments and embrace change. Your leadership sets an example and fosters a positive, value-driven culture within the team. Skilled at managing multiple stakeholders, you focus on both overarching strategy and the details necessary for success
You'll bring:
- Proven expertise in shaping and executing bold brand marketing strategies
that cut across functions and channels, driving measurable impact. •
Inspirational team leadership
A sharp strategic mindset
Deep passion and cultural fluency in street, sneaker, and sports culture
A digital-first approach
Knowledge of EMEA marketplaces and cities
WHAT YOU'LL WORK ON
As the EMEA NSW Marketing Director, you'll amplify the vision for our NSW consumer across M/W/K and architect the brand plan to best connect with that consumer in the EMEA context, driving cross-functional excellence in an end-to-end seasonal offense to bring the vision to life. You will actively build and shape the future of NSW.
Key responsibilities:
- Create leading marketing plans
and guide your team to innovate with a consumer-first approach. You'll develop long-term brand strategies for Air Max, Running footwear, Women's Sportswear Apparel, and football off-pitch looks in EMEA, bringing them to life each season. •
Set strategy and direction to build the future
Budget and resource management
Partner management
Influence and lead the global conversation
Lead and develop people
Champion culture
Not included in the source posting: qualifications, benefits.
Skills
Who can apply
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