Digital Marketing Specialist

As a Digital and Social Media Specialist within Medtronic's Multichannel Marketing team, you will play a pivotal role in implementing digital and social media activations that engage healthcare professionals and elevate Medtronic's innovative products and services. In this dynamic and collaborative role, you will provide support across the Australia/New Zealand (ANZ) region, utilizing your expertise in social media platforms, website development, email marketing, and analytics to execute impactful marketing campaigns aligned with campaign objectives. Your efforts will be instrumental in enhancing the visibility and success of Medtronic's offerings within highly competitive and regulated markets. As a key and highly visible member of the team, you will report directly to the Digital & Social Media Manager, helping to shape how we connect with our audiences and drive meaningful business outcomes.

Primary Responsibilities

• Campaign Execution: Implement digital and social media activations for marketing campaigns targeting HCPs, ensuring alignment with brand guidelines and regulatory requirements.
• Channel Management: Manage Medtronic's social media accounts and digital platforms, optimising content and engagement strategies to maximise reach and effectiveness.
• Content Optimisation: Work with internal teams and external vendors to share and implement best practices for optimizing content across digital and social media platforms.
• Analytics & Reporting: Monitor, analyze, and report on key performance metrics for digital and social media campaigns, providing actionable insights to improve future initiatives.
• Collaboration: Partner with operational units, cross-functional teams, and external agencies to brainstorm and execute social media and digital strategies that drive measurable business outcomes.
• Compliance: Ensure all digital and social media activities adhere to industry regulations, company policies, and local market requirements.
• Innovation: Stay up-to-date with the latest trends and best practices in digital marketing, social media, and healthcare communications to drive continuous improvement.

• 2+ years of relevant experience in digital marketing, or advanced degree with a minimum of 2 years relevant experience
• Proven experience in executing digital and social media activations, preferably within the healthcare or pharmaceutical industry.
• Proficiency in managing social media platforms, website content management systems, and email marketing tools, with preferred experience in LinkedIn, Meta, Eloqua/Marketing Cloud, Adobe Experience Manager, and Adobe Analytics.
• Project Management experience including managing stakeholder relationships, project timelines and budgets
• Native-level English required
• A team-first mindset, with the ability to manage multiple priorities in a fast-paced, matrixed environment

• Experience within Healthcare, MedTech, Medical Devices, Life Sciences, or B2B marketing environments.
• Knowledge of Adobe Experience Manager (AEM) or other website content management systems.