Client Marketing Senior Consultant – Commercial Banking

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

• Develop marketing strategies and plans, in partnership with the other Marketing leaders and the Commercial and Corporate Banking and Commercial Real Estate LOBs, intended to achieve operational and financial results using all marketing channels, including digital.
• Apply in-depth and specialized expertise and/or a significant breadth of expertise in Marketing and other related disciplines including creative development and market research.
• Lead highly complex and visible projects while managing deliverables for the team against expected results.
• Interpret internal/external business challenges, including client needs and competitive marketplace and recommend best practices to improve products, processes, or services.
• Apply a comprehensive understanding of how the business operates to solve technical, operational, and business problems.
• Lead teams or projects with moderate resource requirements, risk, and complexity.
• Collaborate with internal and external marketing partners to develop and execute marketing programs for the business; ensure alignment of all strategies to the Truist Purpose and Brand.
• Monitor client needs and competitive marketplace, provides ongoing marketing support that ensures the competitiveness of offered products and services.
• Develop and manages budget and resource allocation.
• Directly impact the achievement of client, operational, project, service, and risk management objectives.
• Work independently, with guidance in only the most complex and unusual situations. Deliver programs on budget and on time.

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
2. Five years of related experience or an equivalent combination of education and experience
3. In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P's, Market research, analytics, digital)
4. Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity
5. Knowledge of client needs and competitive landscape and the factors that differentiate Truist and its competitors in the market
6. Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
7. Ability to provide direction, coaching and mentor teammates
8. Fluent in Excel and PowerPoint, preparing presentations for senior level teammates
9. Developing presentation skills and communication skills

Preferred Qualifications:

1. MBA or Master's degree in related field
2. Ten years of related experience
3. Previous experience in financial services, retail or packaged goods industries
4. Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience

• Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity Knowledge of factors that differentiate Truist; Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.
• Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.
• Ability to provide direction, coaching and leadership to other teammates, particularly around marketing programs development & management, and around creative development.
• Demonstrated budget management experience. Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.
• Strong relationship building skills resulting in the ability to influence others to adopt a new perspective.
• Strong presentation skills and communication skills.
• B2B marketing, financial services marketing or high-end advisory services marketing. Commercial/Corporate/Wealth banking product and/or segment marketing experience.