Analyst, Acquisition Optimization
Work Location
Toronto, Ontario, Canada
Hours:
37.5
Line of Business:
Business Management, Strategy & Support
Pay Details:
$69,700 - $98,400 CAD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Job Description:
Description
We are seeking a data-driven Analyst to support the optimization of acquisition and campaign-driven activities. This role will focus on analyzing performance, improving efficiency, and enabling more effective execution across customer acquisition initiatives.
Working closely with product, marketing, and analytics teams, the Analyst will help identify performance gaps, generate actionable insights, and support the continuous improvement of acquisition funnels, customer journeys, and budget effectiveness.
Accountabilities
- Analyze acquisition funnel performance (e.g., traffic, conversion, drop-off) to identify insights and support recommendations that improve outcomes
- Support tracking and analysis of budgets, cost-per-acquisition, and channel performance to enhance spend efficiency
- Develop and maintain presentations and reporting to provide transparency into performance, timelines, and key metrics
- Identify friction points across onboarding and application journeys and support data-driven improvements with product and channel teams
- Collaborate with cross-functional partners (product, marketing, analytics, operations) to ensure alignment on execution priorities and dependencies
- Support test-and-learn initiatives, including A/B testing and pilot programs, and synthesize results into actionable insights
Qualifications
- 2-5 years of experience in any of the following: analytics, marketing operations, product analytics, or a related field
- Strong analytical and problem-solving skills with experience interpreting performance data
- Experience with reporting and data visualization tools (e.g., Excel, Power BI, Tableau or equivalent)
- Understanding of digital acquisition funnels and key performance metrics (e.g., conversion, CPA)
- Ability to communicate insights clearly and effectively to stakeholders
- Strong collaboration skills with the ability to work across multiple teams
Who You Are
- You're currently a self-directed investor and have opinions on how to do it
- Data-driven and detail-oriented, with a focus on accuracy and insight generation
- Curious and proactive in identifying opportunities for improvement
- Comfortable working in a fast-paced, cross-functional environment
- Results-oriented, with a focus on continuous improvement and efficiency
Why This Role Matters
Not included in the source posting: about the role, what you'll do, benefits.
Skills
Who can apply
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