Senior Vice President, Product
About the role
The Opportunity
What You’ll Own
Product Strategy & Vision
- Own the product vision: Define and evangelize a multi-year product strategy across Bridge ’s data, media, and curation businesses — one that is differentiated, commercially grounded, and built to scale.
- Lead curation strategy: Drive Bridge ’s curation business product roadmap end-to-end, balancing internal platform capabilities with evolving buyer and seller demand to build a solution the market can’t ignore.
- Anticipate market shifts: Stay ahead of structural changes in the programmatic ecosystem — identity deprecation, SPO, data clean rooms, AI-driven targeting — and translate those signals into proactive product decisions.
- Build the narrative: Establish internal buy-in and alignment for the product vision across leadership, and represent Bridge ’s product perspective externally through thought leadership, industry events, and published POVs.
Execution & Go-to-Market
- Drive the roadmap: Develop and manage the full product development lifecycle — from discovery through launch and long-term evolution — aligned with company objectives and cross-functional priorities.
- Enable commercial outcomes: Partner closely with Sales and Marketing to ensure products are built for how the market buys, with clear packaging, positioning, and go-to-market readiness built in from the start.
- Expand the portfolio: Identify and pursue opportunities to extend Bridge ’s product footprint beyond current offerings — through organic development, partnerships, or adjacencies informed by customer and market intelligence.
- Measure what matters: Define success metrics for every product surface and hold the team accountable to outcomes: revenue growth, adoption, retention, margin, and market differentiation.
Team & Culture
- Build a world-class team: Recruit, develop, mentor, and hold accountable a team of product managers — creating a culture of clarity, ownership, and high performance.
- Lead cross-functionally: Collaborate across Technology, Data, Marketing, and Sales to deliver cohesive product experiences and ensure the broader organization executes against a shared vision.
- Champion continuous improvement: Foster an environment where feedback loops are tight, decisions are data-informed, and the team is always raising its own bar.
What We’re Looking For
Experience
- 12+ years of product management experience, with at least 5 years in a senior leadership role overseeing product organizations
- Deep expertise in AdTech, data products, or digital media — with specific, hands-on experience in curation, supply-side platforms (SSPs), private marketplaces (PMPs), or curated deal environments
- Direct experience with identity solutions, data clean rooms, or privacy-preserving data collaboration technologies
- Proven track record building and scaling B2B SaaS or platform products in the data or media ecosystem, from concept through commercial success
- Demonstrated ability to develop and execute product strategy that drives measurable revenue growth and market differentiation — not just operating existing systems
Skills & Capabilities
- Exceptional communicator — equally fluent with engineers, executives, and commercial audiences, and capable of making complex technical and market concepts land simply
- Strong analytical mindset with the ability to use data to inform prioritization, justify investment, and measure outcomes
- Skilled cross-functional leader who can align stakeholders without direct authority and build momentum across organizations
- Familiarity with programmatic infrastructure, identity graphs, audience data platforms, and the evolving signal landscape in a post-cookie environment
- Active industry presence: conference speaking, published POVs, or recognized thought leadership in adtech, data, or programmatic media strongly preferred
Education
- Bachelor’s degree; MBA or advanced degree a plus
This is primarily a remote/work-from-home role, with occasional, in-person attendance and travel, and with a base salary range of $275,000-$290,000.
What BRIDGE offers you
- An opportunity to work with and directly impact our organization’s growth and revenue
- An opportunity to work with the latest technology
- Professional growth and development
- Competitive salary and compensation structure and benefits
- An enjoyable and evolving culture in a forward-thinking company
Bridge is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer. While other companies merely sell data, we sell knowledge. We’ve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has.
Bridge makes it easy to find your ideal customers and reach them anywhere. Facebook, email, desktop, mobile, connected TV -- wherever your buyer is, we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count.
Since our founding in 2010, Fortune 500 companies, leading agencies, and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms.
Benefits at Bridge
Not included in the source posting: about the role.
Skills
Who can apply
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