Brand and Customer Manager
Introduction to Role
Accountabilities
- Tactical delivery, localisation, and execution of the marketing plan across various channels
- Manage brand sales forecast and annual brand marketing budget
- Drives the creation of content to deliver an engaging brand experience across channels.
- Manage external vendors (including creative agencies, market research agencies, meeting partners)
- Manage the promotional asset approval process with cross-functional partners.
- Use insights and performance data to ensure effective tactical execution - including account planning, targeting and segmentation.
- Effective promotion to senior/influential customers within a defined set of key accounts through enhanced key account management working
- External engagement with key stakeholders, influencers, and decision makers (including consultants, specialist registrars, specialist nurses and pharmacists) to understand account needs.
- Develop and implement strategic account plans to drive sales growth and maximize the value of each key account.
Essential Skills/Experience
- Degree qualified - scientific, marketing, business.
- Strong commercial pharmaceutical experience with a strong performance track record
- Experience working in a customer facing environment.
- Strong sales and/ or marketing leadership with a successful track record of growing market share
- Success working as part of cross-functional teams with great communication skills
Desirable Skills/Experience
- Experience in the oncology- including knowledge of the healthcare environment.
- Creative omnichannel marketing capabilities together with rigorous commercial business sense
- Experience in launching new medicines.
- Experience in managing Key Customer Relationships
At AstraZeneca, we change the practice of medicine and improve the patient experience by generating and communicating compelling medical evidence. We translate our wealth of medical and scientific expertise to ensure the data we produce helps physicians to better treat patients at every point in the journey. We are a high-performing team within a global, growing organisation. Our culture is one of openness and transparency, fused with ambition and drive. We are recognised as the strategic partner for Research & Development and Commercial. We have the courage to express our ideas freely, knowing it's a safe space to learn from failures. We leverage our partnerships with external experts across the industry, to create and communicate evidence that changes medical practice!
Are you ready to make a difference? Apply now to be part of a talented, cross-functional team working together to improve lives and make the biggest possible impact for patients, science and society!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Date Posted
Closing Date
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Skills
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