Public Relations Specialist

• Connect PR initiatives to business goals, firm priorities and broader BMC objectives, with a clear understanding of how earned media can support reputation, relationships and growth.

• Provide strategic counsel, interview preparation and media training support to EY leaders and spokespeople, helping them communicate with clarity, confidence and relevance.

• Draft and edit press releases, key messages, briefing documents, talking points, statements, bylined articles, social media posts, blogs and more.

• Build and maintain strong relationships with national, local and trade media, using a strong understanding of reporter interests, editorial calendars and news cycles to create timely opportunities.

• Own and advance proactive media plans and materials for key industries, service lines, events, sponsorships and other initiatives, working closely with internal stakeholders from planning through execution.

• Manage multiple requests across various industry groups and service lines while balancing expectations of leaders within EY.

• Stay deeply engaged with news, market trends, public policy developments, economic issues and industry conversations to identify proactive opportunities, emerging issues and moments where EY has a distinctive point of view.

• Identify opportunities to elevate EY's perspectives on the business, economic, policy and technology issues shaping Canadian organizations and markets.

• Translate complex business and market issues into timely, compelling stories that resonate with Canadian journalists and stakeholders.

• Monitor media coverage and prepare weekly coverage updates, as well as quarterly reports.

• Develop and manage a database of media contacts and build targeted media lists for initiatives.

• Assist with communications planning to manage crisis response and issues-based inquiries.

• Work with our external agency to surface, shape and execute proactive earned media opportunities.

• Liaise with translators, digital and social experts, marketing teams and internal stakeholders.

• Curiosity and interest in business, economic, public policy, technology and market issues, with the ability to identify emerging trends and translate them into compelling communications opportunities.

• Strong news judgment and a talent for identifying timely, compelling story angles that support strategic objectives.

• A strong understanding of the Canadian media landscape, including the ability to develop and maintain credible relationships with journalists, reporters and producers.

• Readiness to work in a fast-paced, complex and dynamic environment, balancing multiple priorities while operating with sound judgment and a strong sense of urgency.

• A high degree of ownership and accountability, with the confidence to move work forward, make recommendations and manage stakeholders effectively.

• A collaborative, team-oriented approach combined with the initiative to independently identify opportunities and drive progress.

• Familiarity using media monitoring tools, such as Cision and/or Meltwater.

• Post-secondary education in communications, public/media relations, journalism or related field (post-grad certificate in PR preferred).

• Minimum five years experience in public relations, corporate communications, journalism or a related field; experience supporting business, economic, public policy, technology or professional-services topics is considered an asset.

• Outstanding written, oral and presentation skills, with demonstrated experience developing media materials, executive briefing documents and story-driven content.

• Existing relationships with Canadian media and proven experience securing earned media opportunities.

• Comfort working with AI-enabled tools and emerging technologies to support research, monitoring, planning and content development.

• This role involves interaction with clients operating nationally and globally where fluency in English is required. Proficiency in French is considered a strong asset.

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a discretionary bonus program, a comprehensive medical, prescription drug and dental coverage plan, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:

• Support and coaching from some of the most engaging colleagues in the industry

• Learning opportunities to develop new skills and progress your career

• The freedom and flexibility to handle your role in a way that’s right for you

EY reports salary ranges in accordance with applicable provincial pay transparency legislation. Individual salaries within the anticipated salary ranges noted below are determined through a wide variety of factors including but not limited to internal equity, education, relevant experience, knowledge, and applicable skill sets.

• Toronto: $75,600 - $113,400

• Vancouver: $75,600 - $113,400

Are you ready to shape your future with confidence? Apply today.

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