B2C CRM Marketing Intern - Milano (x/f/m)

Your responsibilities will include, but will not be limited to:

• Support

across channels such as email, push notifications and other direct communication channels

• Assist in managing the CRM campaign calendar,

with internal stakeholders

• Contribute to the creation and adaptation of CRM content, including

ensuring consistency with Doctolib's brand guidelines

• Support the

helping deliver relevant communications to different patient profiles and lifecycle stages

• Assist with

on content, formats, audiences and timing to improve campaign engagement and conversion rates

• Help maintain accurate and up-to-date

• Ensure that CRM communications

• Are curious about CRM, customer journeys, digital marketing and data-driven communication

• Have strong organisational skills and are comfortable managing multiple tasks and deadlines

• Have excellent written communication skills, with the ability to adapt messages to different audiences and channels

• Are comfortable interpreting basic campaign performance metrics

• Are interested in understanding how data, technology and creativity can work together to improve customer engagement

• Are fluent in Italian and English

• Are comfortable using AI tools and have an AI-first approach.

• Have previous experience in CRM, lifecycle marketing or email marketing, or have completed academic or personal projects involving customer journeys, digital campaigns, newsletters or marketing automation

• Have a basic understanding of segmentation, personalisation, A/B testing and campaign performance metrics, as well as experience with copywriting, content creation or graphic design tools such as Canva

• Are passionate about, or have previous experience in, the healthcare industry

• Fluently speak one or more languages such as French and/or German.

• Plan, execute and optimise multi-channel CRM and lifecycle marketing campaigns

• Use data and customer insights to improve engagement, activation and retention

• Work with campaign segmentation, personalisation, marketing automation, experimentation and performance analysis

• Collaborate with local and global marketing teams in an international environment.

• A detailed, structured and individual onboarding programme within our

public transportation subscription

• Electronic

• A

per week

• A modern and attractive office in Milan, including regular breakfast offers, a gym and other benefits

• Regular

and other company events

• A partnership with

, as well as free access to the gym in our Milan office, with three classes offered per week, including yoga, pilates and functional training

• Free mental health and coaching services through our partner

• Online interview with a team member

• Onsite interview, including a case study

• Offer.

• Full-time internship, 40 hours per week

• Duration: 6 months

• Start date: as soon as possible

• Workplace: Milan

• Compensation: €1,000 per month.

At Doctolib, we believe that we must improve healthcare for everyone. This is reflected in our recruitment process: we assess applications based on qualifications and motivation, without discrimination. The more diverse ideas are heard, the more our product can genuinely improve healthcare for all. You are welcome to apply to Doctolib regardless of your gender, religion, age, sexual orientation, ethnic origin or disability. To ensure equal opportunities, we encourage you to leave out personal information such as photos and age from your application. If you need any reasonable adjustments, please let us know so that we can adapt the interview process accordingly. All information submitted through this application is processed by Doctolib for the purpose of managing applications. For more information on how Doctolib processes your application data, please click here . If you wish to exercise your rights or have any questions about the processing of your data, please contact hr.dataprivacy(at)doctolib.com.