Associate Director, Thought Leader Marketing Liaison
Job Description
Thought Leader Marketing Liaison (TLML) (Associate Director)
is a key member of the Immunology brand marketing organization reporting directly to the Director, Thought Leader Liaison Team Leader. This position is responsible for ensuring that advocacy development, platform and product positioning, speaker program preparation and management, and congress engagement are strategically aligned with brand objectives and executed in a compliant manner. This will help our Company create a strong and sustained presence across local, regional, and national IBD communities. Additionally, this role is critical to ensure that key scientific leader insights directly inform brand and go-to-market strategies.
Primary Responsibilities
Advocacy Development:
- Assist in identification and mapping of national and regional scientific leaders (SLs), clinical leaders, and emerging experts across the US IBD landscape.
- Develop and assess advocacy of key opinion leaders around the scientific messages, product positioning, and medical education content.
SL/KOL Engagement Execution
- Execute engagements with SLs, including congress participation, site visits, and HQ-approved activities (e.g., advisory boards, customer strategy sessions).
- Gather actionable insights from SLs to inform marketing strategies and brand planning.
- Provide real-time insights from KOL's on approved key business questions / topics.
- Execute engagement plans with key thought leaders throughout the US and support development of approved educational content based on KOL and faculty input.
Congress Participation and Engagement
- Collaborate with marketing team to determine participation and level of support in key IBD conferences.
- Secure key engagement meetings and congress execution between HQ employees and KOLs
Speaker Bureau Development & Readiness
- Help identify and manage a US IBD Speaker Bureau, including faculty identification, onboarding, and training as appropriate to approved content.
- Ensure speaker advocacy aligns to our scientific platform key messages and supports speaker readiness for educational speaker engagements including congress product theatres.
Cross-Functional Collaboration
- Collaborate with field facing roles according to our Company Policy to ensure alignment on SL needs and account dynamics.
Compliance & Governance
- Ensure strict adherence to compliance regulations, internal policies, and industry standards in all engagement activities.
Required
- Bachelor's degree required; advanced degree (MBA, MS, PharmD, or equivalent) preferred.
- Minimum 5-8 years in pharmaceutical sales, marketing, or field medical engagement or KOL management roles.
- Minimum 5 years as a Thought Leader Liaison or Regional Marketing strongly preferred
- At least 3 years of IBD experience strongly preferred with existing Key KOL networks in IBD
- Demonstrated success in building and maintaining scientific relationships with KOLs, speakers, or professional societies in a highly regulated environment.
- Excellent communication, interpersonal, and organizational skills
- Proven ability to synthesize insights into strategic recommendations.
- Ability to influence and collaborate across a matrixed environment without direct authority.
- Travel up to 60% (including weekends and evenings for congresses and advisory meetings).
Required Skills
Preferred Skills
US and Puerto Rico Residents Only
San Francisco Residents Only
Los Angeles Residents Only
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Relocation
VISA Sponsorship
Travel Requirements
Flexible Work Arrangements
Shift
Valid Driving License
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