Associate Director, International Marketing, Strategic Lead - Immunology
About the role
About AbbVie
Responsibilities and duties
- Lead the ongoing development, review, and refinement of the brand strategy the brand, ensuring alignment with business objectives and market needs.
- Analyze market research, business intelligence, and customer insights to support strategic decision-making and brand planning.
- Monitor relevant scientific publications, external developments, and industry trends that may influence brand strategy and positioning.
- Develop and maintain the International Brand Plan in collaboration with key stakeholders across functions and regions.
- Lead and facilitate discussions with MLOR through COLLAB to secure necessary approvals and ensure compliance with governance processes.
- Collaborate with the International Brand Team, key internal functions, and selected affiliates to gather local insights and strengthen strategic direction.
- Partner with regional teams and affiliates to co-develop action plans that support business objectives and enhance the brand performance.
- Provide training, guidance, and strategic alignment to regional and affiliate teams to ensure consistent understanding and execution of brand strategy.
- Lead the 1-7-5 process within the International Brand Team and prepare presentations for SteerCo review and decision-making.
- Proactively monitor competitor strategies and market activity to identify opportunities, risks, and areas for differentiation.
- Manage projects with external vendors and agencies, ensuring activities are delivered within budget and in accordance with agreed timelines, while identifying opportunities for efficiency and resource optimization.
Qualifications
- Bachelor's Degree and 5+ years of pharmaceutical marketing experience
- Strategic mindset with the capacity to drive execution through affiliates.
- Proven track record of effectively working in cross-functional teams and matrix environments.
- Capacity to inform and influence INBTs strategic decisions
- Strong written and verbal communication skills
- Strong quantitative skills
- Able and willing to travel internationally.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
Not included in the source posting: qualifications, benefits.
Skills
Who can apply
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