Associate Director, Brand & Marketing for Consulting & Alliances Portfolios
About the role
Your key responsibilities
- Senior advisory partner to Consulting and Alliance leaders, influencing priorities, translating business strategy into focused go-to-market plans and guiding investment trade-offs that support growth and market differentiation.
- Use market trends, client issues, sector opportunities and business priorities to shape campaign focus, resource allocation, governance and scalable marketing frameworks.
- Lead integrated campaigns that generate demand, strengthen market positioning, support pipeline creation and connect content, events, digital, PR, social, sponsorships and business development.
- Partner with Alliance leaders to activate alliance capabilities, support co-sell motions and connect consulting growth priorities to opportunity creation and conversion.
- Lead, coach and align the Consulting and Alliances marketing team members by setting the culture, reinforcing accountability, building capability and embedding high-performing team behaviours that enable stronger collaboration across Brand, Digital, PR, Industry Marketing, Business Development and Partner Enablement.
- Advance broad marketing transformation and function maturity by embedding AI, automation, reusable ways of working, repeatable processes, operating discipline and performance measurement to improve effectiveness, investment decisions and commercial impact.
Skills and attributes for success
- Bachelor's degree in Marketing, Business, Communications or a related discipline.
- 10+ years of experience in B2B marketing, ideally within tech consulting, professional services or complex business environments.
- Experience leading integrated marketing strategies, campaigns or transformation programs that drive growth, client engagement and measurable business outcomes.
- Proven ability to translate organizational strategy into actionable go-to-market plans, investment decisions and clear priorities.
- Experience influencing senior executives, building trusted relationships and aligning cross-functional stakeholders in complex environments.
- Experience setting team culture, building capability, reinforcing accountability and embedding high-performing behaviours in a matrixed organization.
- Strong understanding of how data, AI, automation and emerging technologies can support marketing transformation, function maturity, commercial decision making and client engagement.
Ideally, you will also have
- Experience within professional services, consulting, technology, alliances or complex B2B environments.
- Experience supporting AI, digital transformation, cybersecurity, risk or technology-related offerings.
- Strong balance of strategic thinking and execution excellence.
- A growth mindset, curiosity and passion for innovation.
- Ability to see across organizational silos and bring together people, capabilities and investments to achieve business outcomes.
What we offer
We offer a competitive compensation package where you'll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a discretionary bonus program, a comprehensive medical, prescription drug and dental coverage plan, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:
- Support and coaching from some of the most engaging colleagues in the industry
- Learning opportunities to develop new skills and progress your career
- The freedom and flexibility to handle your role in a way that's right for you
Are you ready to shape your future with confidence? Apply today.
To help create the best experience during the recruitment process, please describe any accommodations you may need.
Inclusiveness at EY
Inclusiveness is the heart of who we are and how we work. We're committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.
Learn about our commitment to Inclusiveness at https://www.ey.com/en_ca/about-us/corporate-responsibility/equity
EY | Building a better working world
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