Assoc Integrated Mktg Spec

The Digital Marketing Specialist supports the planning, setup, execution, and day-to-day management of digital marketing campaigns for the US Surgical business. This entry-level role is designed for someone who is excited to learn, comfortable working across multiple digital channels, and motivated by detailed, hands-on work. The specialist will partner closely with the Digital Marketing Program Manager, Surgical product marketers, media agencies, and vendors to help campaigns launch accurately, reach the right audiences, stay on budget, and remain organized from planning through reporting. The role offers broad exposure to the evolving digital marketing landscape, including paid media, audience targeting, content planning, campaign operations, and performance measurement. Work location and travel expectations will align with business and team requirements.

Responsibilities may include the following and other duties may be assigned.

• Set-up and maintain digital marketing campaigns across paid social, programmatic display, paid search, and other advertising platforms, following established processes and quality standards.
• Build, clean, organize, and quality-check audience target lists using account, role, specialty, geography, and other campaign criteria.
• Track campaign budgets, purchase orders, planned spend, actual spend, pacing, and invoices; flag discrepancies or risks and keep budget documentation current.
• Develop and maintain digital content and campaign calendars that capture key dates, deliverables, channels, owners, approvals, and launch status.
• Coordinate with digital marketing vendors, agencies, and internal partners to share requirements, manage deliverables, troubleshoot issues, and keep work moving on schedule.
• Perform detailed campaign quality assurance, including validating audience files, creative assets, links, tracking parameters, naming conventions, and platform settings before launch.
• Support campaign performance reporting by gathering platform data, maintaining trackers and dashboards, and identifying basic trends or optimization opportunities for review.
• Document campaign processes, organize shared files, and contribute ideas that improve team efficiency, data quality, and customer experience across digital channels.

• You are flexible, dependable, and willing to jump into new types of work as priorities change.
• You enjoy detailed work and take pride in getting the small things right.
• You ask thoughtful questions, seek feedback, and are excited to learn quickly from teammates and partners.
• You communicate clearly, follow through on commitments, and know when to raise a question or concern.
• You are interested in AI, how digital marketing is changing, and want to build a broad foundation across channels, tools, data, and customer experience.

Required Knowledge and Experience

• Bachelor's degree required
• Requires broad theoretical job knowledge typically obtained through advanced education.

• Internship or hands-on experience with a digital marketing team, advertising agency, in-house marketing organization, or student-led communications program.
• Exposure to one or more digital advertising platforms, such as LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, or a programmatic media platform.
• Experience creating social media or content calendars, coordinating public relations plans, assisting with campaign reporting, or managing digital content for a student organization or employer.
• Experience working with spreadsheets, budgets, audience or contact lists, project trackers, web analytics, or campaign performance data.

For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.