Assistant Brand Manager - Growth Portfolio (Minus 196, Canadian Club & House of Suntory)

Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World's Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship, an unwavering commitment to sustainability and top talent across the organization. We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.

Role Responsibilities

• Marketing Campaign Coordination: Support the planning, execution, and analysis of marketing campaigns, collaborating with cross-functional teams.
• Shopper marketing: Support execution of BTL activities by partnering with Sales, Shopper Marketing teams to deliver impactful customer programs, manage activation assets, coordinate retailer requirements, track performance and identify opportunities for optimisation.
• Innovation: Support product development and Go-To-Market activities including launch planning, POS development, sales tools, asset creation, stakeholder coordination and post-launch evaluation.
• Brand Consistency: Ensure brand consistency across all marketing materials, communications, and channels.
• Social Media Management: Lead managing social media presence, creating engaging content, and monitoring brand mentions.
• Data Analysis: Analyze marketing data and campaign performance to identify areas for improvement and measure the effectiveness of marketing efforts.
• Events: Support large scale/ lead small scale planning and execution of brand-related events and activities.
• Vendor Management: Manage relationships with external agencies and vendors.
• Budget Management: Assist in managing the brand budget, tracking spending, and raising purchase orders.
• Reporting: Prepare reports and presentations for stakeholders on brand performance and marketing
• Cross Functional Partnership: ability to work autonomously across functions (Category, Shopper, Sales) to ensure all Brand projects meet milestones and budgets.

• 2-3 years previous in consumer marketing experience
• Business or marketing degree qualified
• Liquor, Beverage or FMCG experience
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with marketing software tools.
• Digital Marketing
• Event Management and/or background in Brand Activation