Junior Creator & Influencer Manager
Petra Brands
CanadaPosted 18 days agoDiscoveredMatch locked
RemoteFull Time
Company
Petra Brands
Location
Remote
Position Type
Full Time
Role Overview
Petra Brands is seeking a
Creator & Influencer Specialist
to support the growth of our brands through creator partnerships across
TikTok, Instagram, and emerging social commerce platforms
.
This role is ideal for someone who is
deeply immersed in creator culture
, understands how influencer marketing drives
retail and direct-to-consumer growth
, and enjoys managing the operational side of creator programs including
sampling, outreach, and campaign coordination
.
You will work closely with our marketing, social, and sales teams to help scale our creator ecosystem while ensuring smooth execution of campaigns, creator relationships, and product seeding initiatives.
1. Creator Relationship Management
- Identify, recruit, and manage
TikTok creators and influencers
aligned with Petra Brands ’ products and audience.
- Manage inbound creator requests from TikTok, Instagram, and email.
- Maintain an organized pipeline of creators across
micro, mid-tier, and large creators
.
- Track creator performance including views, engagement, and sales impact.
2. TikTok Creator Program Management
- Coordinate
TikTok creator sampling and seeding programs
.
- Manage the full lifecycle of creator outreach including:
- Support paid and organic
creator campaigns for both retail and DTC initiatives
.
3. Creator Sampling & Product Seeding
- Manage creator sample requests and maintain an organized
sample inventory tracker
.
- Coordinate product shipments to creators globally.
- Support product seeding strategies for
new product launches and retail activations
.
- Ensure timely fulfillment of creator sample requests.
4. TikTok Discord Community Support
- Assist in building and managing Petra Brands ’
TikTok Creator Discord community
.
- Help onboard creators into the community.
- Support creator engagement through:
- Monitor feedback and creator sentiment.
5. Creator Campaign Execution
- Support the execution of creator campaigns for:
- Coordinate creator deliverables and timelines.
- Track campaign KPIs and report results to the marketing team.
6. Live Event Creator Coordination
- Manage product sampling and creator coordination for
live events, trade shows, and creator meetups
.
- Assist with creator invitations and engagement for events.
- Support logistics for creator participation at brand activations.
7. Influencer Program Operations
- Maintain internal systems including:
- Track creator codes, affiliate performance, and campaign metrics.
Qualifications
- 1-2 years of experience in
influencer marketing, social media, or creator partnerships
- Strong understanding of
TikTok creator ecosystem
- Experience managing
product sampling or influencer gifting programs
- Highly organized with strong project management skills
- Comfortable communicating with creators and managing relationships
- Familiarity with
Key Traits for Success
•
Creator-obsessed
understands social media trends and creator culture
•
Highly organized
able to manage large volumes of creator requests
•
Execution-focused
ensures campaigns and shipments happen on time
•
Relationship-driven
builds strong creator partnerships
•
Growth mindset
eager to test new creator strategies
What Success Looks Like
- Strong creator network actively posting about Petra Brands
- Consistent creator content driving
awareness and sales
- Efficient product seeding and creator sampling programs
- A thriving
TikTok creator community
- Creator campaigns that support both
retail launches and DTC growth
Originally posted on Himalayas
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