Senior Link-Building Outreach Specialist (£33K - £40K DOE)

You'll need to be a confident leader as well as a strong practitioner — someone who can run complex client accounts and develop the people around them at the same time. In iGaming, the margin for error is small: budgets are scrutinised, placements need to stack up commercially, and clients expect a senior point of contact who knows their stuff. You'll also be managing direct reports, so the ability to give clear direction, honest feedback, and genuine support comes with the territory.

Essential:

• 2+ years' experience in off-page SEO and link-building, ideally agency-side

• Proven line management or mentoring experience — you've developed people, not just worked alongside them

• A strong track record of securing high-quality placements through compelling outreach and effective negotiation

• Proficient with outreach and SEO tools — BuzzStream, Ahrefs, SEMrush, or equivalent

• Experience managing third-party budgets — tracking spend, flagging risks, and negotiating to stay on target

• Data-driven mindset: you set measurable goals, track performance, and optimise based on what the numbers tell you

• Confident presenting to clients and senior stakeholders — you can hold a room and handle difficult questions

• Comfortable using AI tools to support content production and outreach workflows

Desirable:

• Experience in digital PR campaigns

• Solid understanding of SEO or content optimisation

• iGaming or regulated-sector experience — we'll get you up to speed if not

This is a senior outreach role with real leadership responsibility. You'll be running complex link-building campaigns for iGaming clients from end to end, while managing direct reports and contributing to the strategic direction of the Off-Page SEO team. The pace is fast, the client expectations are high, and you'll be expected to bring the kind of experience that sets the standard for the team around you.

In practice, that looks like:

• Developing and owning strategic link-building plans across a portfolio of iGaming clients — from research and targeting through to placement and performance analysis

• Sourcing high-quality publications and websites aligned to each client's sector and objectives

• Crafting compelling outreach communications and negotiating placements within agreed budget parameters

• Developing targeted content assets designed to secure placements — written to editorial standard, built around what publishers actually want

• Monitoring third-party spend proactively — identifying overspend risks early and addressing them through effective negotiation

• Managing and developing your direct reports through regular 1-1s, SMART goal setting, performance reviews, and hands-on guidance

• Owning your client accounts end-to-end: transparent monthly updates, strategy sessions, KAM planning, and client meetings

• Presenting campaign insights and performance to clients and internal stakeholders with confidence

• Contributing to agency marketing and growth initiatives — newsletters, blog posts, and client development plans